Visitors eager to enter the Panasonic 3D Experience at the US Open line up to see Panasonic's 3D technology for themselves.

Visitors to the US Open take a look at the new VT series Full HD 3D TVs at the Viewing Wall.

AVATAR in 3D at the 3D Experience Viewing Wall.

Many visitors to the US Open get thier first glimpse of 3D TV.

Visitors see Manhattan's city streets in 3D.

US Open visitors to the Panasonic 3D Experience see their tennis swing in 3D at the Live Image Capture.

Visitors see themselves live in 3D agaist the backdrop of Arthur Ashe stadium.

3D technology creates images so realistic and lifelike, visitors are caught off guard as they square off against themselves in 3D.

Visitors lined up outside the Smash Zone to experience 3D gamiming for the first time.

Three 3D gaming stations offer everyone the chance to experience 3D gaming for themselves.

A young man virtually races around the track in 3D.

Outside the Panasonic 3D South Plaza booth at the US Open.

Visitors watch 3D movies at the South Plaza booth.

Visitors watch the video and see the HDC-STD750K world's first 3D shooting camcorder camcorder up close.

Panasonic proudly sponsored the 2010 US Open as tennis enthusiasts saw the world's best players in competition.

Panasonic's 3D cameras captured all of the action for DIRECTV's n3D channel which carried the first ever broadcast of the US Open in 3D.

DIRECTV, the world’s most popular video service and Panasonic, a world leader in 3D TV technology ushered in a new age in the rapid growth of 3D entertainment for the home with the launch today of three 3D channels, including n3D powered by Panasonic – a linear channel dedicated exclusively to 3D programming and viewable on 3D television sets including Panasonic’s line of award-winning VIERA Full HD 3D TVs.

US and Japanese press outlets attended the n3D powered by Panasonic launch, resulting in widespread coverage of the event in print and online news publications.

PCEC President Shiro Kitajima (left) and DIRECTV's Steven Roberts officially launch n3D powered by Panasonic, a TV channel dedicated exclusively to broadcasting 3D programming.

PCEC President Shiro Kitajima underscored the leadership role Panasonic is playing in ushering in the 3D era by highlighting the end-to-end 3D solutions we have pioneered from the first Full HD 3D camcorder to 3D Blu-ray Disc authoring to an award-winning, critically-acclaimed line of Full HD 3D Home Theater Systems featuring VIERA 3D Plasma HDTVs, 3D Blu-ray Players, and Active shutter 3D Eyewear. Summing up the significance of the launch with DIRECTV Shiro said, "I think that together our two companies are helping 3DTV take a giant step forward today."

The first Panasonic Full HD 3D Home Theater System is sold! Brad and Ashley, a couple from Manhattan, were the lucky buyers at the Best Buy in Union Square, NYC on March 10, 2010.

Brad and Ashley, a couple from Manhattan, prepare to purchase the first Panasonic Full HD 3D Home Theater System from Best Buy.

Brad and Ashley, a couple from Manhattan, purchase Panasonic's first Full HD 3D Home Theater System on March 10, 2010.

Brad and Ashley are handed the receipt from their purchase of Panasonic's first Full HD 3D Home Theater System.

The owners of Panasonic's first Full HD 3D Home Theater System, Brad and Ashley, pose for a photo with Shiro Kitajima, President, Panasonic Consumer Electronics Company, and Michael Vitelli, President, Americas, Best Buy.

Panasonic's Full HD 3D Home Theater System on the counter ready for purchase at Best Buy's NYC Union Square location.

Brad and Ashley, the first buyers of Panasonic's Full HD 3D Home Theater System, check out the 3D experience at Best Buy in NYC's Union Square.

Brad and Ashley, the first buyers of Panasonic's Full HD 3D Home Theater System, check out the 3D experience at Best Buy in NYC's Union Square.

Brad and Ashley, the first buyers of Panasonic's Full HD 3D Home Theater System, are interviewed by the media at the Best Buy in NYC's Union Square.

Brad and Ashley, the first buyers of Panasonic's Full HD 3D Home Theater System, are interviewed by the media at the Best Buy in NYC's Union Square.

Press and media await the beginning of the press conference for the sale of the first Full HD 3D Home Theater System. Representatives from Panasonic and Best Buy were present, along with representatives from Fox Video and DirecTV.

Michael Vitelli, President, Americas, Best Buy, addresses the media at the Panasonic 3D event at Best Buy's NYC Union Square location on March 10, 2010. He is joined by representatives from Panasonic, Fox Video, and DirecTV.

Shiro Kitajima, President, Panasonic Consumer Electronics Company, addresses the media at Panasonic's 3D event at Best Buy's NYC Union Square location. He is joined by representatives from Best Buy, Fox Video, and DirecTV.

Bob Perry, Vice President, Panasonic Consumer Electronics Company, addresses the media at Panasonic's 3D event at Best Buy's NYC Union Square location. He is joined by representatives from Best Buy, Fox Video, and DirecTV.

Bob Perry, Vice President, Panasonic Consumer Electronics Company, addresses the media at Panasonic's 3D event at Best Buy's NYC Union Square location. He is joined by representatives from Best Buy, Fox Video, and DirecTV.

Bob Perry, Vice President, Panasonic Consumer Electronics Company, and Shiro Kitajima, President, Panasonic Consumer Electronics Company, answer questions from the media during Panasonic's 3D event at Best Buy's NYC Union Square location.

Members of the media check out Panasonic's Full HD 3D Home Theater System at Best Buy's NYC Union Square location.

Members of the media attend Panasonic's 3D event at Best Buy's NYC Union Square location on March 10, 2010.

Panasonic's Full HD 3D Home Theater System is on display at Best Buy's NYC Union Square location.

A Panasonic representative explains the 3D Active Shutter glasses to members of the media.

Members of the media try out the 3D Active Shutter glasses at Panasonic's 3D event at Best Buy's NYC Union Square location on March 10, 2010.

Members of the media try out the 3D Active Shutter glasses at Panasonic's 3D event at Best Buy's NYC Union Square location on March 10, 2010.

Members of the media try out the 3D Active Shutter glasses at Panasonic's 3D event at Best Buy's NYC Union Square location on March 10, 2010.

One of our Full HD 3D trucks - ready to hit the road!

Where the Full HD 3D truck tour began - the making of the trucks. Here is a before shot...

And the after shot!

Before shot...

Before shot...

Before shot...

Before shot...

After shot! This side of the Full HD 3D truck actually expands to create the 3D theater inside.

Before shot...

After shot of the left side of the truck.

The Panasonic Full HD 3D trucks are completed and ready to roll!

One final test drive before beginning the Full HD 3D truck tour.

Action shot showing one of the Full HD 3D trucks ready to begin the cross-country adventure of sharing Panasonic's Full HD 3D technology!

The back of the truck transforms into an entrance to and exit from the Full HD 3D theater.

One of the Full HD 3D trucks on display, fully deployed for people to enjoy Panasonic's amazing Full HD 3D technology.

One of the Full HD 3D trucks on display, fully deployed for people to enjoy Panasonic's amazing Full HD 3D technology.

The Full HD 3D theater within the truck.

The Full HD 3D theater within the truck.

Anxiously awaiting the beginning of the Panasonic Full HD 3D experience...

The first glimpse of Panasonic's Full HD 3D

The first glimpse of Panasonic's Full HD 3D