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Panasonic Direct Affiliate Program: Frequently Asked Questions

General Information

What is the Panasonic Affiliate Program?
You become a valued business affiliate by joining the Panasonic Affiliate Program. Once you join, you can place links to our products and categories on your Web site, giving your site visitors the opportunity to buy Panasonic products. When you direct a visitor from your Web site to certain websites and they make a purchase of an eligible product, you earn a commission on the sale. The Panasonic Affiliate Program gives you the tools to add links to your site, as well as access to online reports to track your sales.

Joining the Panasonic Affiliate Program

Why should I join the Panasonic Affiliate Program?
Earn commissions: Our standard commission ranges from 3% to 5%, and is based on the amount of product purchased by consumers referred from your Web site . You’ll be partnering with a brand that people trust, and it’s free and easy to join.

How do I sign up for the program?
First, please read and accept our Affiliate Agreement. Then, complete the LinkShare online publisher application form. After your application is submitted, we will contact you to let you know if you have been accepted as an Affiliate. We will also provide you with information on how to get started.

How do I know if my Web site qualifies for the Panasonic Affiliate Program?
Anyone may submit an application, and we review each and every potential affiliate web site before it is approved. We do reserve the right to not select a site for membership or revoke a site's membership at any time, at our discretion and for any reason. An example of why we might not approve your site is if it contains or links to objectionable material. Examples of objectionable material include: unlawful, harmful, threatening, harassing, defamatory, or obscene content, pornographic or sexually explicit materials, and discriminatory content. In addition, sites that violate our intellectual property rights or laws, including variations or misspellings of the "Panasonic," “Viera,” “Lumix” or "" names, and related tags, will not be accepted. Please read the Panasonic Affiliate Agreement for more information.

Are non-US residents allowed to participate in the Panasonic Affiliate Program?
Yes, you may become an Affiliate, however, can ship only to U.S. addresses that also have a U.S.-based billing address.

How old do I have to be to participate?
You must be at least 18 years of age.

Can I join before my Web site is live?
No. In order for us to consider your application, your Web site must be live at the time you apply.

What will it cost me to join the program?
Nothing. There are no fees associated with taking part in the program.

Who do I contact to give feedback about the Panasonic Affiliate Program?
Your feedback is important to us. Please e-mail any questions or comments to

Setting Up Links

What types of links do you offer?
Currently, we offer a variety of text links and banners in various sizes which you can access on the LinkShare website.

Where should I place the Panasonic links on my site?
You should place Panasonic links where they're easy for your visitors to find: your site's home page, navigation bar, and any other high-traffic areas. By placing the links on easily accessed site locations, visitors will be more likely to make a purchase.

How are orders from my site tracked and credited?
All links from your site to ours include a unique ID. This ID allows us to identify customers coming from your site and to credit you if they make a purchase. It is essential that all links on your site be created using the exact HTML code provided on the LinkShare site, so that they are tracked correctly.

Payment & Reports

How much will I get paid for sales that originate from my site?
We will pay you a commission on all Qualifying Purchases (as defined in our Affiliate Agreement) that occur during a linked session from your site. The commission rate currently in effect is shown on the LinkShare affiliate site.

* Affiliates will receive a check or direct deposit for commissions owed.

Commission rates will be based on the amount actually paid to Panasonic for Qualifying Purchases, excluding sales taxes, duties, shipping, handling, and similar charges, amounts due to credit card fraud and bad debt, and credits for returned goods ("Net Sales"). Please note that product cancellations and merchandise returns will be deducted from gross sales.

What if a visitor to my site clicks through to does not make a purchase, but returns to later to make a purchase?
In this case if the visitor returns within 30 days, has not removed the “cookie” from their browser and does not go through another affiliate link, you will get credit for the purchase.

How often do I get paid?
LinkShare will send you a check on or around the 20th day of the month if your account has a positive balance and exceeds their Minimum Payment Threshold.

Will I earn commission on personal orders?
Yes. You and anyone you know can purchase via your site. All completed sales will result in commissions for you.

How can I keep track of how I am doing?
You can keep track of your site's performance in your Account Manager in the LinkShare interface. You will have a unique username and password to access the site following the acceptance of your web site into the Panasonic Affiliate Program.

How often are reports updated?
Report data will be updated each day with data through the previous day.