Girls Incorporated is a national nonprofit youth organization dedicated to inspiring all girls to be strong, smart, and bold. With roots dating to 1864, Girls Inc has provided vital educational programs to millions of American girls, particularly those in high-risk, underserved areas. Today, innovative programs help girls confront subtle societal messages about their value and potential, and prepare them to lead successful, independent, and fulfilling lives.
Panasonic's relationship with Girls Incorporated began over 10 years ago. The first introduction of the organization to Panasonic was the Girls Incorporated Annual Celebration Luncheon in New York City in 1998. In 2003 and 2005, Panasonic sponsored a full-page advertisement in the New York Times National Edition, announcing the event. This annual event honors businesswomen who are leaders in providing opportunities for women and showcases the achievements of Girls Inc. National Scholars.
In 2002 and 2008, Panasonic assisted Girls Inc. with an in-kind donation by placing a public service announcement (PSA) on the Panasonic Astrovision screen in Times Square. In the early years of the partnership, Panasonic contributed funding for the on-going development of "Girls Link", which addresses the issue of the digital divide for girls. The Panasonic grant was used to support the technology staff, produce new program material, and build technological capacity for their website.
A Panasonic executive participated as a member of Girls Inc. National Board of Directors for six years.