The popular DVD format is an
excellent example of Panasonic's engineering and marketing
prowess. Panasonic developed many of the key technologies
that make possible DVD, the format that is now transforming
home entertainment and the computer industry. Our engineers
took that technology from the laboratory and created high-quality,
affordable components for the industry. At the same time,
we used our expertise in storage media to make DVD discs a
For our DVD efforts, we were
awarded a technical Emmy Award by the television industry.
While we are proud of that award, it hasn't stopped the technological
advances. Panasonic was first to introduce recordable DVD
for the PC and is moving forward with recordable DVD players
for video enthusiasts. And this is only the beginning.