Panasonic Kids School Program is a collective name for children oriented programs implemented throughout the world to support the dreams and aspirations of the kids. Under the motto of “education and co-existence”, Panasonic engages in various programs globally. The Eco Picture Diary is a contest where you describe eco friendly activities that you practice in your daily life through a diary, whereas Kids Witness News is a global video education program aimed at boosting creativity and communication skills and fostering teamwork by children at the elementary and secondary school levels.
Panasonic Marketing Middle East & Africa (PMMAF) was a proud and actively participating member of the World Environment Day 2013. Utilizing this alliance towards reiterating its commitment as a company that cares for the environment and in order to understand and implement this wisdom within its business environment and among all its employees, the company and its affiliates across the region actively promoted World Environment Day 2013 with a host of activities. To align with the global initiative “Think.Eat.Save”, the company coined “Save to Share” as the theme to mark its presence this World Environment Day in the Middle East.
Every year Panasonic supports and engages in activities that coincide with the global Earth Hour Campaign. As part of the campaign organizations as well as companies are encouraged to switch off their lights for one hour. This year, Earth hour was celebrated on Saturday 23rd March 2013 from 8.30 pm to 9.30 pm local time. As part of the initiative, all PMMAF employees across the region and their partners were encouraged to actively participate in Earth Hour not only by switching off lights in their offices, but in their homes as well.
PMMAF has embarked on an educational drive and sponsored students enrolled for the Environmental Science Bachelor Degree Program at the Abu Dhabi University. Through this scholarship, PMMAF presents an opportunity for young minds to study in a university that could lead to a future career. Two students have been enrolled for the year 2013-14 and having been selected on merit. So far, Panasonic has provided sponsorships to 6 students and this program is one of many initiatives under Panasonic’s eco declaration in the Middle East and Africa region.
Panasonic entered into a partnership with Dubai Municipality and ECAT in 2010. As part of the partnership, Panasonic has announced that it will work with Dubai Municipality and the Environmental Centre for Arab Towns (ECAT) to promote eco-awareness in the Arab world. The three have pledged to work together on projects to raise awareness around ecological issues, and to increase the uptake of greener lifestyles.
In October 2012, PMMAF obtained ISO14001 certification, an environment management system that is still rarely implemented in companies in the Middle East region. The certification proves that Panasonic’s Environmental Management System has been measured against a best practice standard and found compliant. With this third-party certificate, PMMAF has now been publically accredited for its environmental management implementation.
Since April 2011, PMMAF has started preparing to apply for LEED certification. The certification procedure includes a rigorous evaluation of the design, structure, and environmental efficiency of the buildings. This preparation is made with help and advice from the Middle East Centre for Sustainable Development (MECSD), an institute established with support from public bodies to develop Dubai into a sustainable city. PMMAF is currently working towards obtaining LEED certification.
On a monthly basis, Panasonic engages in various green initiatives for the employees and the monthly recycling week is one activity. As part of the activity, employees are encouraged to carry segregated trash in the form of plastic, tins and paper from their households. The activity is aimed at facilitating team-work, co-operation and
collaboration among employees fostering healthy development of the organization.