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East Coast Malls Stop Shoppers with Engaging Content East Coast Malls Stop Shoppers with Engaging Content

Shoppers in two high-profile malls in the northeast can now view engaging in-mall advertising and promotional content via the industry's largest commercially available plasma display. OnSpot Digital Network, a leading mall-based digital advertising provider with 1,300 screens nationwide, and Simon Property Group, the largest publicly traded retail real estate company in North America, have partnered on the first digital signage application of Panasonic 103-inch plasmas in a public mall space.

In phase one of what will be a continuing series of 103-inch installations in Simon Mall properties across the country, two 103-inch plasmas were mounted in high-traffic common areas of The Westchester Mall, in White Plains, N.Y., and Newport Centre Mall, in Jersey City, N.J. OnSpot representatives chose the 103-inch plasmas to create high-impact areas where advertising and video content, provided by OnSpot Digital Network, could be viewed. Along with the 103-inch plasma's high-quality picture and wide, off-axis viewing angle, OnSpot representatives liked the versatility offered by the 103-inch plasma's three interchangeable rear panel slots, which allow different combinations of optional terminal boards to be added at any time.

"It's our understanding that this is the first-ever use of the Panasonic 103-inch plasma for an in-mall, public space digital signage application," said Simon Badinter, co-chairman of OnSpot. "We chose the Panasonic 103-inch plasma to create a spectacular display that would further enhance the OnSpot digital advertising platform, which has proven to be effective at targeting the consumer at point of sale."
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