North America

Panasonic Corporate Vision

Panasonic North America pursued a number of environmental goals and activities in 2012 focusing on building a LEED Platinum-certified new headquarters building in Newark, NJ, providing world-leading energy efficient products, making eco-educational materials available to children and expanding our award-winning consumer electronic product recycling program.

LEED Headquarters Building

In the summer of 2013, Panasonic North America moved its headquarters to a newly built, state-of-the-art office tower along the riverfront in the downtown business district in Newark, New Jersey. The facility is being built to meet LEED Platinum Certification standards for commercial interiors. Among the metrics to attain the highest level of LEED certification include energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.

Sustainability is also a focus with the facility’s exterior is being built to attain LEED Gold Certification from the U.S. Green Buildings Council.

Besides the building’s innovative design, its location is a key factor contributing to greenhouse gas emission reductions. Built adjacent to a major rail transportation hub, the new HQ facility will facilitate greatly expanded use of public transportation by employees. The environmental benefits from employee use of mass transit are substantial — an estimated 2,500 tons of CO2 emissions will be saved by moving 80% employees out of their cars and onto trains and other modes of public transit.

World-leading Energy-Efficient Products

Panasonic’s highly efficient LED TVs and ventilation fans received special recognition by the U.S. EPA in 2013. EPA placed nine Panasonic “Viera” LED TVs and 24 Panasonic “Whisper Green” ventilation fans on the ENERGY STAR Most Efficient 2013 listing. According to EPA, “the ENERGY STAR Most Efficient 2013 designation recognizes the most efficient products among those that qualify for the ENERGY STAR. These exceptional products represent the leading edge in energy efficient products this year.”

In addition, Panasonic’s line of energy-efficient ventilation fans also helped earn the company’s Eco Solutions Company with EPA’s ENERGY STAR Award for Sustained Excellence in 2013. This marked the third consecutive year the company was so honored.


Panasonic advanced its commitment to educating the next generation on environmental sustainability with two key initiatives in 2012

First, we created an innovative educational initiative aimed at inspiring greater environmental awareness among America’s children and young adults.

Working with Panasonic Kid Witness News Schools around the country, the company invited middle and high school students to create short Public Service Announcement (PSAs) videos that promote greater eco-awareness and environmental sustainability. After careful review and narrowing the field to five kid-produced PSAs, Panasonic is now asking kids around the country to watch these eco message videos and vote for their favorite one. By watching the videos and selecting their favorite, children and young adults ages 13-21 will be automatically enrolled in a sweepstakes to win valuable Panasonic prizes.

Second Panasonic teamed up with the Children’s Financial Network to develop a free iOS gaming app called Green streets Common whose theme is that that it is economically smart to be ecologically smart. Launched in March 2012, this innovative game as already risen to Number One in the iOS children’s educational game category.

Product recycling

Panasonic continues to demonstrate its deep commitment to environmentally sound recycling of used electronic products and thus is pleased to announce that we have achieve a key goal of provide over 1,800 collection sites across the United States.

In addition, Panasonic was one of the first companies to begin collecting voluntarily from consumers. Starting in 1999, we have now collected over 87,000,000 pounds of e-waste and recycled it properly. Also, in 2012 Panasonic joined the U.S. EPA Sustainable Materials Management Challenge, committing to recycling 100% of the used products we collect at third party certified recyclers. Today we have achieved 99% of this goal and anticipate hitting 100% by the end of this fiscal year.

Solar Technology Advanced in UCSD Partnership

Large scale solar installations in the United States are increasingly equipped with solar forecasting devices known as sky imagers. These devices are powered by sophisticated algorithms, many of which were developed by University of California at San Diego (UCSD) researchers and engineers. The technology used by UCSD was funded in partnership with Sanyo/Panasonic’s solar group along with several state agencies.

The sky imagers’ algorithms developed at UCSD are now being used at major solar installations at numerous locations across the United States. Among the benefits of using the algorithms has been to help utilities better integrate solar power into their renewable energy portfolios, helping them overcome the natural variability of sunshine. Utilities using the algorithms can better predict and mange the fluctuations of sunshine-generated power.