Snap Fitness

Panasonic Digital Signage Solutions
The Challenge: Priding itself on its progressive, member-friendly policies and service, Snap Fitness needed a way to provide personalized, one-on-one training and equipment instruction to members in the store – while still being accessible to customers and potential customers who call the store. According to Peter Taunton, Founder and CEO of Snap Fitness, "We needed a total communication solution that offered the power-packed features of a top-of-the-line phone system, along with the flexibility our fitness franchisees require to maintain our customer-focused growth objectives."

The Solution: Because of its flexible portability, real-time IP communications, DECT 6.0 technology, and full range of features, the Panasonic SIP Cordless Phone System was a perfect fit for the Snap Fitness model. According to Mr. Taunton, "Our business model is very turn-key. The Panasonic SIP Cordless Phone System, coupled with ConnectMeVoice hosted service – SnapComm as we now call it – offers us the perfect solution. The features provided are great! The welcome desk at the gym can do a one-button transfer to the trainer on duty, and headquarters now has the ability to track phone usage and voicemail activity at each club. This level of control and convenience is exactly what we were looking for to help us manage potential customers."

Taunton continues to explain the cost-saving benefits of the system through its VoIP advantage, "Having the ability to move to VoIP from a standard phone line also helped our franchisees save over 20% on their telecom expenses." Panasonic's innovation and reliability – combined with the business-friendly features and cost savings – made the SIP Cordless Phone System the perfect solution for Snap Fitness.


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