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CHIGAGO PRODUCTION COMPANY LUMINAIR SHOOTS HIGH PROFILE PUBLIC TELEVISION SERIES WITH PANASONIC'S AG-AF100 CAMCORDER

'Mexico—One Plate at a Time' and 'Ebert Presents at the Movies' Transition to AF100 Large Imager HD Cinema Capture

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As the University of South Carolina's (Columbia, SC) Gamecocks prepare for the 2011 football season, sports journalists are predicting a repeat of the team's historic 2010 SEC East championship win and beyond. The Gamecocks' coaching and player accomplishments are already being documented with AJ-HPX2700 P2 HD VariCam® camcorders, which are being utilized to shoot the coaches' show that, beginning August 28, will air Sundays on FOX Sports South.

Gamecock Productions' two P2 HD VariCams will also be used to shoot coaches' shows for men's and women's basketball and baseball, all of which are likewise broadcast on Fox Sports South. In a complete overhaul of production from tape-based standard-definition to tapeless high-definition, Gamecock Productions (the Athletic Department's full-scale production arm) also invested in three AG-HPX170 P2 HD handheld camcorders and an AJ-HPM200 6-slot P2 Mobile recorder.

In addition, Gamecocks' football is also using four AG-HPX370 P2 HD shoulder-mounts for coaching analysis. Gamecocks Productions tried out the HPX370s in the months leading up to its purchase of Panasonic equipment last spring.

The HPX170s are used for diverse coverage of the university's Olympics sports and support web streaming of a growing number of sports, including men's and women's soccer, volleyball and softball. The HPX2700s are being deployed for marketing campaigns, intro videos for stadium and arena boards, and overall specialty and stylized shooting as well as for the coaches' shows. The P2 Mobile will be used to record games from network TV trucks at home and away, and also as an ingest station.

"The HPX2700 is indispensable for its distinct filmic look, robust sensor, off-speed shooting, advanced gamma settings and gorgeous color saturation," said Paul Danna, Director of Gamecock Productions. "Given its extreme versatility, it has quickly become our main event camera."

Gamecock Productions is maximizing the HPX2700's potential, shooting in AVC-Intra 100 and making extensive use of the camcorder's variable frame rates. "We can simply adjust the P2 VariCam to get the outcome we want, whether it's raw game action, epic slow motion, generic or so on," said Justin Stoll, Associate Director of Gamecock Productions. "We are also taking a look at the camcorder's proxy data recording, which would let us transmit away footage over a smart phone to a production assistant at home, who could be editing B roll while a game is still underway."

Stoll said that the P2's fast workflow has streamlined production, especially when a quick turnaround is requisite. "We cut the football coaching show after the Saturday game for Sunday broadcast, as well as produce a two-and-a-half-minute sight and sound video for the web site," he said. "Especially with our recent investment in two AJ-PCD35 five-slot P2 drives (which can transfer content from up to five P2 cards simultaneously), we anticipate a three hour or under turnaround for both shows."

Gamecock Productions edits on Avid Media Composer. For more information about University of South Carolina athletics, visit www.gamecocksonline.com.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic's full line of products can be obtained by calling 877-803-8492 or at www.panasonic.com/broadcast.