Panasonic's Toughbook® Premier Partner Program (TP3) is reserved for resellers who meet the agreed upon sales and customer support commitments for Toughbook mobile computers. In addition to being able to sell business-rugged and semi-rugged Toughbook products, TP3 partners are exclusively approved to sell Toughbook fully-rugged mobile computers.
TP3 Program Benefits Include:
Rules of Engagement
Provides special pricing and discounts to TP3 resellers who are working closely with customers and Panasonic in the bid process of a sale.
Market Development Funds
Funding is provided to assist with resellers' marketing efforts for local, regional or vertical market-specific advertising, trade shows and end-user events. Quarterly plans outlining how market development funds will be used are required.
Panasonic-Generated Sales Leads
Nationwide sales leads, generated year-round by Panasonic marketing, are distributed to TP3 resellers for follow-up.
Wireless Activation Program
Offers monetary support for marketing efforts and monetary compensation for activations of wireless modems in Panasonic Toughbook computers.
Demo Program Discounts
Offers TP3 resellers the opportunity to purchase up to five demo units per year, of any configuration, at 50% off SRP
Annual Toughbook Premier Partner Program Event
Gives qualified TP3 resellers the opportunity to learn about Panasonic and its full line of Toughbook products, meet third-party partners and network with peers.
Dedicated TP3 Website
A dedicated resource that includes TP3 program information, Toughbook product information, reseller success stories, and presentation and marketing tools.
24/7 Technical Support Hotline
Toughbook Technical Support is available to assist TP3 resellers in troubleshooting technical problems. This U.S.-based resource provides prompt, superior response and service, 24 hours a day, seven days a week. The number is 1-800-527-8675.
Training
Quarterly regional training events and online sales training designed to help resellers sell into Panasonic's key vertical markets based on specific needs and the Panasonic products best suited for the solution.
Business Requirements For Program Consideration*:
All TP3 partners should serve customers in a professional manner and show success in their Panasonic Toughbook sales. That said, we require that prospective partners have:
An account with at least one of Panasonic’s approved national distributors
A working, professional web presence with a company-specific registered URL and corporate email addresses. Submissions with email addresses using generic email domains (e.g. yahoo.com; comcast.net) are insufficient
A physical business address. Post office boxes are insufficient
Experience with notebook computers and/or handheld devices and sufficient sales personnel and overall scale to achieve TP3 Minimum Sales Requirements
PARTNERSHIP COMMITMENT
Panasonic expects TP3 solution providers to succeed in the program. For this reason, Panasonic requires each partner to commit to the program and minimum sales requirements.
Program Requirements for fully-rugged and ultra-mobile-rugged products†
Designate a Panasonic Champion—someone willing to act as a point of contact committed to driving the Panasonic message through the authorized company's organization
Implement a business plan approved by a Panasonic District Sales Manager
Complete the Panasonic Quarterly Sales Training (including online training, Webinars, etc.)
Create and deliver point-of-sale reports for Panasonic sales upon request
Sell Panasonic Toughbooks to end-users only
Purchase a Panasonic Toughbook demo unit within the first 30 days of becoming authorized
Additional Requirements for Ultra-mobile-rugged Products
Panasonic Champion must pass product and sales training quizzes for the Toughbook U1.
Maintain at least one demo unit, purchased by the solution provider, in inventory at all times
Minimum Sales Requirements
To remain a member of the Panasonic TP3 program, partners must sell a minimum of 150 units during the Panasonic fiscal year (April to March). The breakdown of how units are counted is as follows:
**For Toughbook Arbitrator (vehicle-mounted-rugged category), only the main unit product sales are counted toward the annual goal.
* Meeting the applicant requirements does not guarantee acceptance into the Panasonic Toughbook Premier Partner (TP3) Program.
Current TP3s seeking authorization to sell another product category must do so through the TP3 website.
† Failure to meet any of the requirements will result in immediate de-authorization. Panasonic reserves the right to modify the program requirements or terminate the program at any time. An application must be submitted and approved for each product category the reseller wishes to vend. Acceptance into the fully-rugged program does not guarantee acceptance into the ultra-mobile-rugged program. No authorization is required to sell Business-Rugged or Semi-rugged Panasonic Toughbook laptops.
By submitting an application for membership in the TP3 Program, applicants acknowledge that they have read the program guidelines and agree to abide by them.
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Pre-sales
Reseller Partner
