 With
the growing popularity of the variable frame
rate VariCam® HD Cinema camera and low-cost
24p editing and finishing on the desktop,
HD production is on the verge of a radical
workflow transformation - what we like to
call a VariDigm shift.
And it all starts inside the camera.
Panasonic's AJ-HDC27 VariCam replicates many
of the key features of film-based image acquisition,
including 24-frame progressive scan images,
time lapse recording, and a wide range of
variable frame rates (4-fps to 60-fps in single-frame
increments) for “overcranked” and “undercranked”
off-speed in-camera effects. The AJ-HDC27
VariCam also features CineGamma™ software
that permits Panasonic's HD Cinema™ camera
systems to more closely match the latitude
of film stocks.
And while it may start inside the camera,
it certainly doesn't stop there. HD is showing
up in more places than just on HDTV at home.
Panasonic is leading the way with compact
and affordable HD projectors for home theaters.
In stores, Panasonic's HD plasmas are entertaining,
informing, and influencing shoppers with digital
signage. Universities are helping students
achieve their higher education goals through
the use of Panasonic high definition touch-screen
displays that make learning interactive and
fun.
Other places where you'll see Panasonic HD
making an impact:
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Broadcast
Whether you’re digital migration plans call
for a transition to DTV first and then HDTV
later, or your station is going HD now,
Panasonic is making news by making HD flexible,
scalable and affordable. From 1080i studio
cameras that can easily convert to HD from
SD, broadcast quality LCD monitors, mastering
and production decks, to battery operated
field recorders, Panasonic is providing
broadcasters with affordable solutions designed
to fit around the stations’ needs, not the
manufacturers.
Commercials
Shoot your next commercial, whether
it’s a 30-second spot for TV or a two-minute
cinema commercial, shoot it on DVCPRO HD
without giving up the film-look. Panasonic’s
24P at 720 progressive resolution makes
it possible. Without the cost restrictions
associated with film stock and telecine
transfer, enjoy more creative freedom to
experiment beyond the storyboard.
Corporate
Events
Corporate presentations demand the highest
level of professionalism and image quality.
Panasonic delivers on both. And professional
presentations begin with Panasonic’s 720p
and 1080i cameras. Starting with the highest
image quality possible ensures that the
final output -- whether it’s for corporate
training DVDs, web video, or live presentations
in front of stock holders and industry guests
- you’ll have the peace of mind knowing
that your business and your presentation
will look its best.
Documentaries
The essence of documentary filmmaking is
to capture life as it is happening, no matter
where it is happening. Panasonic HD products
are ideal for capturing real-life moments
in the studio or in the field. Unlike bulky
film cameras and accessories, HD gear is
easy to carry in and out of the locations.
And HD is quiet, making it less obtrusive
so it blends naturally into the environment.
And each HD cassette allows for over 40
minutes of run and gun shooting time. No
more missed moments when having to reload
film.
 Filmmaking
With traditional filmmaking, the more you
shoot, the more you pay. This has a limiting
affect on how much a filmmaker is willing
to experiment or a director is willing to
let his/her actors ad lib. HD filmmaking
has a more liberating effect. No more expensive
film stock. No more costly telecine. No
more waiting to see dailies the next day.
Nature
And Science
Seeing is believing, and it’s easy to see
why Panasonic’s full line of HD products
for nature and science applications has
been embraced by leading government agencies
and research universities. From the stars
to the ocean’s depths, Panasonic HD is making
the science of discovery crystal clear.
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