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  AG-DVX100-SHOT SHORT, "BAGGAGE", WINS "48 HOUR FILM OF THE YEAR"

SECAUCUS, NJ (March 19, 2004)

"BAGGAGE" scene– Earlier this week, the six-minute fantasy short Baggage, shot with Panasonic’s AG-DVX100 Mini-DV 3-CCD camcorder, took top honors in the 48 Hour Film Project, an international competition promoting independent filmmaking. The short, a romantic fantasy about a woman who keeps her ex-lovers in a suitcase under her bed, was produced by Kent Nichols and Meghan Dowd and directed by Nichols, with Ryan Sheridan serving as Director of Photography.

The 48 Hour Film Project (www.48hourfilm.com) began in Washington, D.C. in 2001, and last year visited 11 cities. The premise is that filmmaking teams have just one weekend to make a short film, 4 – 8 minutes in length. All creativity--writing, shooting, editing and adding a musical soundtrack--must occur in a 48-hour window beginning Friday evening at 7 and ending Sunday at 7. Each team must select the genre (comedy, horror, romance, mystery, fantasy and so on) for its movie in a random drawing 15 minutes before the start of the competition. In addition, all teams are given a character, prop and line of dialogue that must appear in each film.

Prior to winning the coveted “Best of 2003” award, Baggage, shot over the course of a weekend last June, had taken Best Film, Best Writing and an Audience Award in its city of origin, Los Angeles. All “Best of City” films then compete for the national title of “48 Hour Film of the Year,” won this year by Baggage. On March 15, the Best Films of 2003 screened at the prestigious South by Southwest Film Festival in Austin. Winners of the 11 city contests are also distributed on a “Best Of” 48 Hour Film DVD.

The breakthrough AG-DVX100 is a unique Mini-DV 3-CCD camcorder with exclusive CineSwitch™ technology that supports 480i/60 (NTSC), cinema-style 480p/24fps and 480p/30fps image capture. Panasonic is now delivering an upgraded version of the AG-DVX100, the AG-DVX100A, with more than 20 new features.

3DP Sheridan, an ICG Digital Imaging Technician and veteran film and 24P shooter, works extensively with current HD systems. Regarding Panasonic’s DV 24 offerings, he said, “The DVX100 was made for projects like Baggage. Having to move quickly was the backbone of our production. The camera’s small size and flip-out screen saved us equipment costs and moving time. I’m a big fan of selecting lenses for their individual merits, and I didn’t feel hampered at all by the built-in zoom lens on the camera. The Leica optics are second to none in the mini DV camera market. I was able to get every focal length I needed quickly and without focus problems.”

Sheridan continued, “Having a camera that can be run in multiple shooting modes was outstanding! In our project, we chose to show the difference between fantasy and reality not by color, contrast or perspective changes but by temporal feel (frame rate). Having the ability to switch back and forth between 60i and 24p helped keep us on track. This way we didn’t have to switch cameras, tapes or video formats. We got everything, visually, in one camera.
“ Personally, my favorite attribute of the camera is the ability to shoot in true 24p. Capturing progressive images does two things for you. One, it reduces interline jitter introduced by field-to-field interlace capture and second, motion blur looks like motion blur. Progressive capture leaves true, clean motion within the frame and not a mess of striations and studdery blocks trailing the action.”

Reflecting on Baggage’s highly-abbreviated production schedule, Sheridan said, “When you simply don’t have time to finesse your lighting setups, it’s great to know that there are tools available in the DVX100 that can help you out. To be able to select different gamma tables really assisted me in some of the more ‘contrast-y’ set-ups we had. Instead of taking the extra time to add more fill light, I selected the camera’s Low-Gamma setting as our working base. This helped bring up my shadow side and kept the contrast ratio of our movie consistent. Last, the color adjustments available in the camera are the top of its class. Once we set up our first shot, Kent and I were able to quickly develop a personalized look to our film in under three minutes. It’s these types of things that kept us on schedule and still allowed us to keep full creative control.”

Director Nichols said, “The AG-DVX100 was particularly suited to our needs since we were able to use progressive during all of the fantasy sequences and interlace during all of the reality sequences. The reality sequences were all locked off on tripods. But the fantasy interlude was shot handheld. Ryan shot everyone in close-up 2-3 times, with each round of shooting becoming more fun and dynamic.”

He added, “We did one phenomenal dolly shot, with the DVX100 on a MOS slate. We pushed it under the bed to shoot the suitcase for the first time. The suitcase was filled with kino flos and spray fog, and it was shaking, glowing and smoking. It was the defining shot of the piece, and we couldn’t have got it with a larger camera, nor would it have looked so filmic if we hadn’t shot progressive.”

The edit was done at Dr. Rawstock on Final Cut Pro 3, with editor Dave Dayen. Editing began at 3 p.m. Saturday, though some shooting continued until 1 a.m. Sunday. By 5 a.m. Sunday, Nichols and Dayen had a rough cut and had determined what shots were missing. The group reconvened at 9 a.m. Sunday watched the rough cut, then quickly staged about a dozen pick-up shots. Final edits were performed, and an original score was recorded into the XLR port of the DVX100, then added to the tape. A safety copy was burned off, then a final master that was (quickly) delivered to the competition’s headquarters.

Nichols noted, “I plan to make ample use of Panasonic 24p DV camcorders. The digital work flow is easy and well-established, the imagery is high quality, and nothing is expensive. It’s an exceptional product for DVD production, which is what I’m using the camera for currently.”

DP Sheridan added, “I think the DVX100 is the ultimate run-and-gun camera. It’s also the perfect tool for those who have stories to tell and images to convey that require the use of 24p, but are on a tight budget. The DVX100 fills the cost gap between professional story telling tools for the studios and those afforded to the masses.”

The AG-DVX100A offers over 20 new user-requested features, plus all the top-performing functions of its predecessor. New features include enhanced 24p and 30p progressive mode functions; improved color reproduction; new cine-like gamma curves and enhanced image adjustments; a slow shutter function for higher sensitivity and dramatic motion effects; smoother zooming and focusing; a new squeeze mode for 16:9 recording; and new auto focus assist and interval recording modes for improved ease and versatility.