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  Digital Filmakers GrantPANASONIC ANNOUNCES FOUR GRAND PRIZE WINNERS IN DIGITAL FILMMAKERS GRANT PROGRAM

Additional Filmmakers Receive Camera Package Awards

Apple and Abel Cine Tech Provide Vital Support to Foster Independent Cinema


SECAUCUS, NJ (May 23, 2004) – Panasonic announced today the four grand prizes winners in its Digital Filmmakers Grant program for independent filmmakers, as well as the creation of a new web site, www.digifilmmakersgrant.com, that documents the work of the award winners.

Grand prize winners receive an equipment package, with a rental value of more than $17,000, that includes a three-week rental of the AJ-SDX900 camera and Fujinon Broadcast zoom lens, 10 hours of DVCPRO50 videotape, a 10-week rental of an editing package consisting of a Power Mac G5 and Final Cut Pro 4 editing software, and a Panasonic DVCPRO50 VTR with an IEEE1394 Firewire card.

The grand prize winners are Brandon David Cole of King Midas Films, Los Angeles, CA, for his film, "Bristol Boys"; Ken Saba of Burbank, CA, for his film, "The Untitled Michael Chordas Project"; Stephen Schaefer of Centrifugal Films, New York, NY, for his film, "Confess"; and Glenn R. Schuster of Film & Video Production, Brooklyn, NY, for his film, "Mating Bird."

"Panasonic is proud to nurture independent filmmaking by equipping these filmmakers with the advanced tools they need to tell their compelling stories," said Jan Crittenden, Product Line Business Manager, DVPRO50/DVCPRO products, Panasonic Broadcast. "We would also like to recognize Apple and Abel Cine Tech for their outstanding support of the program."

Writer/director Stefan Schaefer has already completed shooting of the political thriller, "Confess." Commenting on his work with the SDX900, he said, "I had always imagined Confess as a digital feature, and for several years considered how best to create the most compelling visual palette. The script calls for a combination of ‘spy-cam’ footage, footage shot on DV by the film’s protagonist, news footage, and the main narrative look of the film - let’s call this Camera A. My concern was always how to make a clear distinction between the formats with less digital information and Camera A. Being awarded the SDX900 solved this problem because the quality of the image was so superior to a 3-chip look and that of the spy-cams. The ability to switch between 24p and standard video also enabled us to create the film and TV news look desired."

In addition to the grand prize winners, Panasonic granted several more awards consisting of a three-week rental of the AJ-SDX900 and 10 hours of DVCPRO50 videotape. Rental value of these awards is more than $4,500. The camera package award winners
included: Lorraine Aromando of Communcations High School, Wall, NJ; Chris Bray, New York, NY; Todd Broder of Lovett Productions, New York, NY; Andy Cockrum, Austin, TX; Susan Genard, Los Angeles, CA; James Richard Ford Jr., Los Angeles, CA; Rosser Goodman of KGB Films, Los Angeles, CA; Paul Patrick Hogan, West Hills, CA; Lindsey Johnson, Port Jefferson Station, NY; Daniel Junge, Denver, CO; Eric Kepner, Little Falls, NJ; David Klein, Los Angeles, CA; Yiuwing Lam, Los Angeles, CA; Francisco Menendez, Henderson, NV; Michael Mills, Astoria, NY; J. Carlos Peinado, Ventura, CA; David W. Schoener Jr., Cedar Grove, NJ., Sean Sullivan, Teaneck, NJ; and Patrice Williams, Century City, CA.

David Klein, whose Director of Photography credits include the Kevin Smith-directed films "Clerks" and "Chasing Amy", has already shot his short feature, "The Ape", with the SDX900. He said, "The camera met all of our expectations. I was surprised by its latitude and depth of field, both of which were assets.

"Image quality has a very realistic look. Sometimes HD looks very electric and artificial, but this SD 24p format is softer and sometimes more flattering to actors. I would use this camera again in a second. It’s perfect for a project that has limited funds, but requires a quality format that can handle film out and other post processes."

The Panasonic Digital Filmmakers Grant program is being overseen by Abel Cine Tech. Equipment is procured out of Abel’s New York or Los Angeles location. Additional equipment for all awards can be rented from Abel Cine Tech at a preferred, grant program rate. In addition, winners’ production teams are being trained at Abel Cine Tech’s New York or Los Angeles office in the operation of the AJ-SDX900 and learn how to optimize the camera and post equipment for their particular project.

The AJ-SDX900 provides filmmakers a seamless production path to shoot native 16:9 24p standard definition video with 4:2:2 color sampling and then transfer this high-quality DVCPRO50 video directly into Apple's new Final Cut Pro HD system. Then, thanks to Apple’s inclusion of the DVCPRO50 codec and real-time 24fps extraction in Final Cut Pro HD, filmmakers can enjoy the speed of 24-frame editing from AJ-SDX900-originated material -- natively and render-free.

The Digital Filmmaker Grant winners will continue to shoot and edit their projects over the rest of this year. By NAB 2005, Panasonic plans to offer a completed DVD of finished trailers from all of the works of these gifted filmmakers.

From September 1st through December 31st, 2004, Panasonic will have another call for applications for grants to be executed in 2005. Visit www.digifilmmakersgrant.com during this time period to download an application.

About Abel Cine TechAbel Cine Tech Inc., established in 1989, is a Value Added Reseller for Panasonic DVCPRO HD and DVCPRO50 product lines. With offices in New York and Los Angeles, Abel Cine Tech is recognized as one of the most comprehensive and knowledgeable sources for HD, DV and film equipment in the US. For more information on the company and its services, go to www.abelcine.com.