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Universal Studios Orlando
Universal Studios Citywalk
SITE
Universal Studios CityWalk, the gateway to Universal Orlando,
is one of the premiere entertainment destinations in the
country, attracting millions of tourists from around the
world each year. The 30-acre complex is home to an array
of Orlando’s hottest restaurants, nightclubs and
shopping venues, as well as state of the art movie theaters
and live entertainment.
SCOPE
Panasonic Systems installed a 15mm 9.5’ x 12.7’
Panasonic Astrovision™ LED large screen video display,
replete with a custom, high-energy audio system, to promote
Universal properties (theme parks, music videos, movies,
etc.) to the tens of thousands of visitors who pass CityWalk’s
main entryway every day. Panasonic Systems also designed,
engineered and installed the organizational "brains"
of the display screen system, enabling real-time media
downloads by advertisers and CityWalk administrators.
The result is the unprecedented flexibility to promote
strategic CityWalk venues on the fly, as new marketing
opportunities unfold during the course of the day.
 DESIGN,
ENGINEER AND INSTALL
• Large screen Astrovision™ display
• Ethernet-enabled media control room
SYSTEM FEATURES
| • |
Media content can be
delivered by clients in real time via Ethernet. |
| • |
Receipt notification is automatically
processed. |
| • |
Astrovision screen provides clear,
brilliant pictures, even under bright lighting conditions. |
MAJOR HARDWARE
| • |
15mm 9.5’ x 12.7’
Panasonic Astrovision™ LED large screen video
display |
| • |
Computer Pkg for Escan – 17"
XGA Ethernet |
| • |
EJ Booth Router Switch w/audio
(12 x 8) |
| • |
EJ Touchscreen Panel |
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EJ Booth Controller |
CHALLENGE
 To
provide a large screen display system that can feature
marketing and entertainment content 24/7, but which is
versatile enough to add strategic content on the fly.
Florida’s famous sunshine also presented a natural
viewing challenge. However, with brightness that reaches
an impressive 6,000cd/m(2) — approx. 20% brighter
than current LED screens — the Orlando Citywalk
Astrovision's picture remains sharp and bright under even
the sunniest daytime conditions.
Panasonic Systems also provided the Astrovision™
display system in Universal CityWalk, Hollywood. |
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