Trusted Tough Talk  Your Regular Healthcare News Check Up
VOL. 3, Issue 6 | NOVEMBER 2009 Subscribe
In this Issue

Find out how Panasonic Toughbook® leads the pack on the racetrack and in the ER. Learn more about the latest Toughbook H1 and Toughbook 52 special offers. Read an article about selecting the right hardware for healthcare applications. Get the latest information on upcoming events, products and news.


Healthy collaboration drives product development

Hospital It's our philosophy at Panasonic to build a computer based on how the customer uses the product as opposed to how we want the customer to use it.

So we cultivate a healthy dialogue with our customers by meeting with them. We conduct Customer Advisory Councils in various locations throughout the country to gain valuable insight from our customers. We integrate customer recommendations into the development of new products like the innovative Toughbook H1 MCA device and the lightweight, efficient Toughbook T8.

We know that customer opinions are valuable. Should you have a design recommendation, request or complaint, we want to hear what's on your mind. Please email your ideas to Greg Davidson at Greg_Davidson@us.panasonic.com to help us build the perfect product for you.


From NASCAR to the ER

Hendrick Motorsports Every day, Panasonic Toughbook mobile computers perform in a host of challenging environments. From the NASCAR® track to the operating room and everywhere in between, the professionals who rely on Toughbook computers continually find new ways to challenge its ruggedness and durability.

The Hendrick Motorsports® racing team, champions on the track, recently deployed Toughbook mobile computers for use in the NASCAR® pit at the racetrack. The crew uses Toughbook computers to analyze a car’s performance on the track, transmitting data wirelessly from the thunderous pit row to the remote garage team. Watch the video.

Professionals rely on Toughbook computers for their durability and mobility, the same goes for healthcare: When the task at hand is mission critical, choose a tool you can trust.


Promotions

Gamber Johnson Computer Docking Cradle Free Mount with Toughbook H1 There’s never been a better time to purchase a Toughbook mobile computer. Right now, with the purchase of a Toughbook H1 mobile clinical assistant, you can receive a free Gamber Johnson Computer Docking Cradle, valued at $300.

Take advantage of this special offer and experience the convenience and flexibility of mounting the Toughbook H1 as a cart- or wall-based solution. The lightweight Gamber Johnson docking cradle features easy to use one handed operation and is highly sanitizable. For more information call 1.888.357.1311.

Cash for Clunkers Cash for Clunkers
Not happy with your current MCA device? Trade it in for one of the industry’s leading mobile healthcare solutions and receive $1,000 off.

Now through December 31st, receive $1,000 off the purchase of a Toughbook H1 when you trade in a mobile clinical assistant (MCA) device. Learn more or call 1.888.357.1311.


Announcements

Special Pricing on Toughbook 52 from now until December 31st

Now get even more connectivity, reliability, mobility and ruggedness for your buck. For a limited time, the Toughbook 52 is priced starting at just $1,299! With a magnesium alloy case, shock-mounted hard drive, and resistance to drops and spills, the Toughbook 52 is a perfect fit for many healthcare applications.

Act fast to take advantage of this special offer on Toughbook 52. Call 1-888-357-1311.

In the News

Hitting a Moving Target
Health Data Management
November 1, 2009
By Howard J. Anderson

In the article, “Hitting a Moving Target,” Howard J. Anderson examines the difficulties in selecting hardware devices for use at the point of care. Anderson profiles Bates County Memorial Hospital in Missouri, which is in the process of deploying Panasonic Toughbook H1. For more information on the challenges and solutions, read the full story.


Event Lineup

Toughbook at HIMSS
HIMSS Conference The Healthcare Information and Management Systems Society (HIMSS) will hold its 2010 Annual HIMSS Conference & Exhibition March 1-4, 2010, in Atlanta at the Georgia World Congress Center. Be sure to by and visit the Panasonic Booth #2633. Register for the conference here.

Pansonic Toughbook Healthcare Symposium.
Buzz is already building about the fourth-annual Healthcare Mobile Technology Symposium (HCS). The Panasonic-hosted conference brings together thought leaders, solutions providers, doctors, nurses and healthcare facility IT staff to discuss market trends and to share mobile technology experiences and best practices. HCS is slated for fall 2010, so stay tuned for the "save the date."


Online Resources

twitter
Twitter Toughbook is on twitter! Stay up-to-date with the latest on Toughbook for healthcare, healthcare mobility and EMR news via the Panasonic Toughbook Healthcare twitter feed. Follow us at www.twitter.com/ToughbookHealth.

More than Toughbook
As a respected, industry-wide standard, Toughbook has become synonymous with healthcare. But Panasonic offers hundreds of trusted solutions for healthcare, beyond the tough mobile computer category. Discover them all at Panasonic healthcare solutions.

Eco Ideas
Eco Ideas Panasonic is not only avid about human healthcare but also that of the world we live in. As an environmentally conscious company, Panasonic this year has reduced global emissions by 510,000 tons from last year and predicts an additional 480,000-ton reduction in 2010. By the end of 2011, Panasonic predicts to get back to our 2001 level of emissions.

Check out Panasonic's Eco Ideas


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