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Toughbook Reseller Partner Program

TP3 Program Application


Panasonic's Toughbook® Premier Partner Program (TP3) is reserved for resellers who meet the agreed upon sales and customer support commitments for Toughbook mobile computers.

Business Requirements For Program Consideration*:


All TP3 partners should serve customers in a professional manner and show success in Panasonic Toughbook sales. That said, it is required that prospective partners have:
  • An account with at least one of Panasonic’s approved national distributors
  • A working, professional web presence with a company-specific registered URL and corporate email addresses. Submissions with email addresses using generic email domains (e.g. yahoo.com; comcast.net) are insufficient
  • A physical business address. Post office boxes are insufficient
  • Experience with notebook computers and/or handheld devices and sufficient sales personnel and overall scale to achieve TP3 minimum sales requirements

Partnership Commitment


Panasonic expects TP3 solution providers to succeed in the program. For this reason, Panasonic requires each partner to commit to the program and minimum sales requirements.

TP3 Program Requirements:


  • Designate a Panasonic Champion—someone willing to act as a point of contact committed to driving the Panasonic message through the authorized company's organization
  • Implement a business plan approved by a Panasonic District Sales Manager
  • Complete the Panasonic Quarterly Sales Training (including online training, webinars, etc.)
  • Create and deliver point-of-sale reports for Panasonic sales upon request
  • Sell Panasonic Toughbook computers to end-users only. Exceptions can be made via prior written consent from the TP3 Program Manager or Senior Panasonic Computer Solutions Company (PCSC) Channel Executive.
  • Purchase Panasonic Toughbook products from authorized distributors only. Exceptions must be made via prior written consent from the TP3 Program Manager or Senior PCSC Channel Executive
  • Purchase a Panasonic Toughbook demo unit within the first 30 days of becoming authorized
  • May not use a Panasonic-issued special pricing letter for any customer other than that which is specified on the letter.
  • May not purchase more units than the stated quantity listed on a special pricing letter at the discount established by the letter.

Minimum Sales Requirements


To remain a member of the Panasonic TP3 program, partners must sell a minimum of 150 units during the Panasonic fiscal year (April to March). The breakdown of how units are counted is as follows:

  Units Earned
Product Category Without Embedded Mobile Broadband (WWAN) With Embedded Mobile Broadband (WWAN)
Fully-rugged 1 1.2
Semi-rugged 1 1.2
Business-rugged 1 1.2
Ultra-mobile-rugged 1 1.2
Vehicle-mounted-rugged** 2 N/A
Toughbook Services     0.2

Accessory sales do not count toward annual goal.

* Meeting the applicant requirements does not guarantee acceptance into the Panasonic Toughbook Premier Partner (TP3) Program.

**For Toughbook Arbitrator (vehicle-mounted-rugged category), only the main unit product sales are counted toward the annual goal.

Current TP3s seeking authorization to sell another product category must do so through the TP3 website.

† Failure to meet any of the requirements will result in penalties including, but not limited to, immediate suspension of Rules of Engagement (ROE) access, special pricing access, and immediate de-authorization. Panasonic reserves the right to modify the program requirements or terminate the program at any time.

To apply to the Toughbook Premier Partner Program, complete the application below. By submitting an application for membership in the TP3 Program, applicants acknowledge that they have read the program requirements and agree to abide by them. Please note that completion of an application does not imply authorization approval from Panasonic. Applications are typically processed within 4-6 weeks.

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