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Panasonic’s Toughbook® Premier Partner Program (TP3) is reserved for resellers who meet the agreed upon sales and customer support commitments for Toughbook mobile computers. In addition to being able to sell business-rugged and semi-rugged Toughbook products, TP3 partners are exclusively approved to sell Toughbook fully-rugged mobile computers.
Additional TP3 program benefits include:
- Special pricing
- Discount programs
- Online sales training
- Dedicated inside sales support
- Market development funds
- Wireless activation program
- Demo program discounts
- Annual Toughbook Premier Partner Program Event
- Dedicated TP3 Website
- 24/7 Toughbook Technical Support Hotline
Detailed TP3 Program Information:
Rules of Engagement
Provides special pricing and discounts to TP3 resellers who are working closely with customers and Panasonic in the bid process of a sale.
Market Development Funds
Funding is provided to assist with resellers' marketing efforts for local, regional or vertical market-specific advertising, trade shows and end-user events. Quarterly plans outlining how market development funds will be used are required.
Panasonic-Generated Sales Leads
Nationwide sales leads, generated year-round by Panasonic marketing, are distributed to TP3 resellers for follow-up.
Wireless Activation Program
Offers monetary support for marketing efforts and monetary compensation for activations of wireless modems in Panasonic Toughbook computers.
Demo Program Discounts
Offers TP3 resellers the opportunity to purchase up to five demo units per year, of any configuration, at 50% off SRP.
Annual Toughbook Premier Partner Program Event
Gives qualified TP3 resellers the opportunity to learn about Panasonic and its full line of Toughbook products, meet third-party partners and network with peers.
Dedicated TP3 Website
A dedicated resource that includes TP3 program information, Toughbook product information, reseller success stories, and presentation and marketing tools.
24/7 Technical Support Hotline
Toughbook Technical Support is available to assist TP3 resellers in troubleshooting technical problems. This U.S.-based resource provides prompt, superior response and service, 24 hours a day, seven days a week. The number is 1-800-527-8675.
Training
Quarterly regional training events and online sales training designed to help resellers sell into Panasonic's key vertical markets based on specific needs and the Panasonic products best suited for the solution.
Requirements*:
Revenue commitment must be met: $500,000 annual sales
- Panasonic rugged notebook models and accessories only - Toughbook 19 and Toughbook 30 integrated wireless WAN models and future rugged products or wireless products. Toughbook Arbitrator requires additional authorization.
Other Requirements for all TP3 Resellers
- Have a "Panasonic Champion," or someone willing to act as a point of contact committed to driving the Panasonic message through your organization
- Create and implement a Panasonic business plan which is approved by a Panasonic District Sales Manager
- Required to complete Panasonic Quarterly Sales Training (including online training, Webinars, etc)
- Provide point-of-sale reports for Panasonic Sales
- Purchase a demo unit within the first 30 days of becoming authorized
- Sell Panasonic rugged products to end users only
- Written confirmation from a Panasonic Sales Manager of approved territory for a pending sale
*Failure to meet any of the foregoing requirements will result in immediate de-authorization. Panasonic reserves the right to modify the program requirements or terminate the program at any time.
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