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Comag Marketing Group

Durable Computers Supply Chain Management

Comag Marketing Group (CMG) helps the world's leading magazine brands stand out with comprehensive sales, marketing and promotional services offered through a network of sales venues. CMG's mobile workforce was equipped with proprietary handheld devices and laptops to collect and process in-store data. However, the handhelds could not be integrated into CMG's corporate systems and the laptops were poorly designed and suffered from high failure rates. In order to serve its customers better, CMG needed a mobile solution that could make data collection more efficient and cut data processing time. After evaluating a number of devices - including laptops, handhelds and tablets from various vendors - CMG determined that only Toughbook U1 and Toughbook T8 provided the right combination of mobility, flexibility, connectivity and durability to handle the job. With the Toughbook rugged mobility solutions in place, CMG was able to cut data processing time from weeks to just hours, setting itself apart from the competition. And, in the first seven months of deployment, the field workforce has not experienced a single hardware failure, significantly improving productivity and easing IT management needs.

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