Total Cost of Ownership (TCO)

When mobile workforces are equipped with mobile computers, employees can be productive anywhere, anytime. But most portable computers are not designed for work outside the office and are at a significantly greater risk of being damaged. Damage can occur in a number of ways: drops, spills, dirt, dust, extreme temperatures and vibration. If a computer fails, there can be significant repercussions. Even a brief period of downtime has a ripple effect that can impact productivity and customer satisfaction.

Most mobile computers are not built with the outside world in mind. In fact, industry research indicates that average annual failure rates are significantly higher for ordinary laptop deployments.* When downtime and repairs are figured into the lifetime costs of ordinary laptops, the ultimate price of those laptops increases substantially.

Low TCO: Panasonic Toughbook mobile computers' lower total cost of ownership and higher reliability equates to savings of hundreds of dollars and a better overall user experience.
Low Failure Rates: The annual failure rate of Toughbook mobile computers is 6 times less than the industry average.*

Not only are the costs of computer failures substantial, but also the negative effects on business processes are often under-reported. While most organizations are cognizant of the direct costs of mobile computer repair, few organizations understand the indirect costs to the IT organization and the opportunity costs to the enterprise.

Designed for unparalleled performance and durability, Panasonic Toughbook® computers are the mobile professional's best defense against downtime and data loss. Toughbook rugged computers are built to withstand drops, liquid spills and falling objects-the three leading causes of laptop damage. With superior protection for components most prone to damage, Toughbook computers deliver maximum uptime and productivity at a lower total cost of ownership.

PC Magazine, in its September 2009 issue, reported an industry average failure rate of 21.0%. Panasonic's service records (as of September, 2009, for units in and out of warranty) show an average annual failure rate of only 2.99% for Toughbook mobile computers.

A comparison of the data presented in the below Venture Development Corporation (VDC) chart highlights the difference in reliability between rugged and commercial-grade PC's. By the third year, the number of commercial-grade units that need to be replaced is over 60% more than rugged units.

Toughbook Cost of Ownership

The Venture Data Corporation (VDC) chart below illustrates the difference in total cost of ownership between rugged computers and commercial-grade computers over a 5 year period. After 5 years, commercial-grade computers cost 55% more to own and operate than rugged computers due to increased downtime and the need for hardware replacement.

5-year Toughbook Total Cost of Ownership

Compared to commercial grade computers, Panasonic Toughbook mobile computers average better than 15% lower on total cost of ownership, annually. Over the life of a typical mobile computer, that adds up to significant savings, plus a better overall user experience.


*Comparing Panasonic actual data for Toughbook laptops to PC Magazine reader-reported data for competitors.

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