TVs are not built equal when it comes to colour

TVs are not built equal when it comes to colour.

In fact, ‘colour’ should be a big consideration when deciding which television to purchase.

Often, the colours in a landscape seen with the naked eye are altered when transferred to a television screen. That’s because in the process of bringing camera footage to the screen, the video signal is compressed and information gets dropped. In order to get the on-screen landscape as close to reality as possible, we need to interpolate where information is missing and try and reproduce the colours as accurately as possible.

TVs are not built equal when it comes to colour
TVs are not built equal when it comes to colour
TVs are not built equal when it comes to colour
TVs are not built equal when it comes to colour

There is an infinite spectrum of colours in the
natural world.

TVs are not built equal when it comes to colour

When footage is captured in a video camera,
everything is translated into a video signal including
information about colour.

TVs are not built equal when it comes to colour

The colour signal is then interpreted into a moving image through the television screen.

                       In reality, it is a challenge to accurately reproduce
            colour information when converting video signals to a final image.
         It is one factor that can make a big difference in overall picture quality.

Colour is paramount for movies, 4K content and others.

In your day-to-day television viewing you may not notice.
However, if there are a lot of scenes with vivid colours, the difference can be striking.
Beautiful colours evoke deep emotions.

Colour is paramount for movies, 4K content and others.

Movie

In films, colours are corrected by a colourist who tries to realize the director’s vision.
Colour is an important part of the film’s language that helps communicate the story and mood of the film. It goes without saying in movie theaters, but even in the comfort of your own home you will be able to enjoy the film to the fullest if colours are accurate to the director’s vision. It allows people to enjoy the film as it was intended to be.

Colour is paramount for movies, 4K content and others.

4K

4K technology gives us an image with enhanced detail and realism. So if colours are reproduced as accurately as possible, the result can be a landscape that’s even closer to reality. A 4K video signal not only has a higher resolution, but also a wider colour gamut. In order to show the beautiful 4K imagery in its truest form, the screen needs to be able to handle this colour gamut and have a robust enough processor to utilize the full capacity of the screen.

Colour is paramount for movies, 4K content and others.

Nature Scenary

The infinite lush greenery of the jungle, a sunset burning red over a desert, colourful fish under the ocean… To show the beautiful colours of our vast natural world, you need a wider colour gamut compared to regular programming. If you often watch nature documentaries that record the beauty of our natural world, we recommend you pay attention to the television’s capacity for colour reproduction.

Colour is paramount for movies, 4K content and others.

Football

In soccer matches, there is a strong contrast between the bright green field and the vivid player shirts so colour representation is actually an important element of the programming. If your television produces exquisite colours, even a match watched at home can become an emotional and memorable experience.

     Therefore, when deciding which television to purchase, it is vital to choose                         one that has superior colour reproduction ability.

With Panasonic's VIERA

Hexa Chroma Drive recreates colours as they were captured, authentically.

Hexa Chroma Drive’s functions include 6 colour reproduction, wide colour space and accurate colour drive, working together to make true-to-life colour reproduction possible. It truly shines in its ability to reproduce colour when transferring video signals back into a moving image.

Hexa Chroma Drive recreates colours as they were captured, authentically.

Conventional

[ 3-axes ] RGB colour management

Conventional

A regular television reproduces colours using the 3 standard RGB channels.

Conventional

2016 VIERA*

[ 6-axes ] RGB + CMY colour management

2016 VIERA*

Hexa Chroma Drive technology from Panasonic uses 6 base colours for more accurate colour reproduction.

2016 VIERA*

                It can faithfully reproduce the gradations of a dimly lit scene,
                           or the subtle separations within neutral shades.

Screens offering a wide colour gamut can display more colours.

DCI Colour Space Coverage

By incorporating a screen capable of handling a wide colour gamut, we are able to
display a much wider colour spectrum. Even in bright areas, the colours are vivid without being blown out. All the details are perfectly visible. The LED backlight uses a new red phosphor, thus expanding the red colour gamut and making more vivid reds a reality.

* Applicable Model: DX900 Series
  DX700 Series: DCI 94% Coverage

DCI Colour Space Coverage

                Screens offering a wide colour gamut can display more colours.

The ability to show colours and fine details as filmmakers intended make the technology essential for movie watching.

Achieves faithful colour reproduction even in dark scenes.

If video signals are shown on screen as is, bright images tend to retain accurate colour
information but details are quickly lost in dark areas. In addition, since RGB output
depends on image brightness colour balance can be thrown off or certain colours can be over emphasized - for example, grays may become bluer. With VIERA, we strived to
achieve accurate colour reproduction not only with bright images, but also in low light
situations.

*2016 VIERA: DX900/700 Series

Achieves faithful colour reproduction even in dark scenes.

     The ability to show colours and fine details as filmmakers intended make the
                                technology essential for movie watching.