Panasonic Corporation

Panasonic Corporation

Since the founding of our company in 1918, we at Panasonic have been providing better living for our customers, always making "people" central to our activities, and thus focusing on "people's lives." Going forward as well, based on our innovative electronics technology, we will provide a wide variety of products, systems, and services, ranging from consumer electronics products to industrial devices, building products, and housing. In various spaces and areas, such as homes, communities, businesses, journeys and automobiles, we will continue to work hard to offer new value for better living, and help realize "A Better Life, A Better World" for each individual customer.

Panasonic Latin America S.A.

With the Head Office in Panama and offices in Colombia, Ecuador, Venezuela, Costa Rica, El Salvador, Guatemala, Uruguay, Dominican Republic and others Caribbean Islands; Panasonic Latin America S.A was founded in 1970 and belongs to the Panasonic Corporation who is the world leader in the development and manufacturing of electronic products for an extensive range of necessities in the industrial, commercial and consumer level. Panasonic Latin America S.A has a commitment to create value for our customers, offering security, warranty, comfort and convenience, contributing to the creation of a ubiquitous networked society and coexist with the global environment.



Kazuhiro Tsuga

President of Panasonic Corporation

Shigeo Suzuki

President of Panasonic Latin America, S.A.

Philosophy & Vision

Philosophy & Vision


"Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world."

Panasonic Corporation's Basic Management Objective, formulated in 1929 by the company's founder, Konosuke Matsushita, still holds true today.
The Basic Management Objective is Panasonic's business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.

Panasonic's mission

Company creed

Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.

Image of employees

Seven Principles

Contribution to Society
Fairness and Honesty
Cooperation and Team Spirit
Untiring Effort for Improvement
Courtesy and Humility

The "Seven Principles" are our guiding principles in upholding and implementing the Basic Business Philosophy.


Through our business activities, we at Panasonic have long nurtured our “consumer electronics DNA.” Making this DNA central to all of our activities and carrying it forth, we aim to continue to provide “better living” for our customers in the various spaces and areas where our customers go about their lives, such as their homes, communities, businesses, journeys, and automobiles.
Our four companies, “Appliances Company,” “Eco Solutions Company,” “AVC Networks Company,” and “Automotive & Industrial Systems Company,” will play a central role in squarely addressing “industries” which are closely related to the individual spaces, and we will establish partnerships with key players in individual industries.
Working together with our business partners, we will actively propose products and services, which realize new customer value. And also leveraging such expertise to make new proposals, we want to come up with new innovation in consumer electronics.
Panasonic will make a contribution to realizing “A Better Life, A Better World” for each and every one of our customers.

Images of Panasonic's vision
Business Segments

Business Segments

With its four major business domains, Panasonic is striving to realize "A Better Life, A Better World" for people around the world. Four companies conduct their operations in their respective business domains with total focus on the customer.

Eco Solutions
AVC Networks
Automotive & Industrial Systems


Corporate Brand

Panasonic brand logo

Brand Promise

Panasonic is committed to creating a better life and a better world,
continuously contributing to the evolution of society
and to the happiness of people around the globe.

Brand Slogan

Panasonic brand slogan


Panasonic creates a Better Life in homes, towns, cars and other lifestyle spaces.

Your Life in 2020

Your Life in 2020

A Better Life for the world, from Panasonic

Sunshine to Their Hearts

Sunshine to Their Hearts

Bringing smiles from darkness.

The World Champions

The World Champions

Ultimate technologies conquer the world solar races.

An ex-athlete’s new challenge

An ex-athlete’s new challenge

Although I couldn’t fulfill my dream of one day going to the Olympic Games as an athlete, I now work behind the scenes to help stage the Games.

Panasonic Olympic History

With the Olympic Flame

Panasonic has been supporting the Olympic Games with it's cutting-edge AV technology for more than 25 years.



Global Sponsorship

Panasonic's global sponsorship is based on supporting a number of global events and activities that resonate with our philosophy of contributing to society by providing cutting edge technology.

Image of Panasonic's Olympic Sponsorship

Panasonic’s Olympic Sponsorship

The Olympic Partner Program

Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 25 years, ever since The Olympic Partner (TOP) Program was introduced at the Calgary Olympic Winter Games in 1988. We are proud to support the Olympic Movement which aims to promote world peace through sports.

Sponsorship in Panasonic Latin America S.A.

Pro Escuelas Project – Panasonic

Pro Escuelas Project

Panasonic Latin America S.A. supports Pro Escuelas Project that provides guidance to teachers leaders to improve their teaching techniques, with a consequent helps students in their schools. This program endorsed by the Ministry of Education of Panama also offers educational visits to various sites in the Republic of Panama, providing an opportunity for these teachers leaders to offer a more efficient new style of education.

Casa Cor - Panasonic

Casa Cor Panama

Panasonic Latin America S.A. is proud to support the great talent of Panamanian architects and designers for Casa Cor, the largest exhibition of architecture, design and decoration of Latin America, and second worldwide. It is an exhibition that brings together the key figures of the architecture, design, decorating and landscaping, and has done for more than twenty years in 17 cities.



History of Panasonic

The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works in 1918. See how the company evolved and developed into one of the leading electronics companies in the world today.

Panasonic Latin America S.A. History

In 1970, technology invaded Latin American markets, creating new lifestyles. In June of that year opened "Matsushita Electric of Panama, SA". Nine Japanese and three Panamanians from offices located in the city of Panama, received the public and offered the best products of the company.

Matsushita Electric Industrial Co., Ltd., took to Panamanian households most advanced of its technologies: stereo 3 in 1, tube TVs, portable recorders, radios of one band, fans, blenders and irons, allowing children and adults to enjoy greater comfort. At that time Panasonic products were known by the name of National.

If we compare the size of our actual market, which covers most of Latin America countries, with our first market, covering the Republic of Panama, we realize the enormous task that must develop Panasonic Latin America, S.A., in the early years to achieve sales expand its borders. Introduce our product lines, create a stronger brand image of National, position in the minds of consumers in terms of quality and satisfaction were challenges Panasonic Latin America, S.A., faced with a big decision. The advertising efforts and public relations, service directly to consumers and the establishment of a strategic network of distributors.