In 1970, technology invaded Latin American markets, creating new lifestyles. In June of that year opened "Matsushita Electric of Panama, SA". Nine Japanese and three Panamanians from offices located in the city of Panama, received the public and offered the best products of the company.
Matsushita Electric Industrial Co., Ltd., took to Panamanian households most advanced of its technologies: stereo 3 in 1, tube TVs, portable recorders, radios of one band, fans, blenders and irons, allowing children and adults to enjoy greater comfort. At that time Panasonic products were known by the name of National.
If we compare the size of our actual market, which covers most of Latin America countries, with our first market, covering the Republic of Panama, we realize the enormous task that must develop Panasonic Latin America, S.A., in the early years to achieve sales expand its borders. Introduce our product lines, create a stronger brand image of National, position in the minds of consumers in terms of quality and satisfaction were challenges Panasonic Latin America, S.A., faced with a big decision. The advertising efforts and public relations, service directly to consumers and the establishment of a strategic network of distributors.
Soon, National became synonymous with an excellent purchase. But our company plans went far beyond making good sales in the Republic of Panama. The goal for the first five years was to make National brand the number one product in the Latin American market, as they were in Japan. Work hard, because the local market was flooded with products from other brands and regional inflation in recession.
In its initial stage, Panasonic Latin America, S.A., covered the Panamanian market and had two customers in the Free Zone and the Caribbean. With the passage of time, and guided by the experience gained, it successfully managed to make the conquest of new markets.
Currently, our headquarters are located in Panama City, where they coordinate our sales and service operations aimed at Colombia, Ecuador, Venezuela, Uruguay, Dominican Republic, others islands of the Caribbean and other regions of Central America like Costa Rica, El Salvador and Guatemala.