For Commercial Sponsorships, our primary objective is to enhance brand image and generate revenue from both our business-to-consumer, and business-to-business operations. Brand enhancement can come in the form of media and advertising impressions, public relations stories, and exposure of our brand and products to major influencers around the country. Revenue generation must come in the form of incremental sales to the company based on the opportunity a sponsor program represents.

We try to match the objectives and demographics of a proposal to our strategic sales and marketing objectives as well as the potential audience for Panasonic products.

What we do not sponsor
Those projects that are not aligned with our areas of focus will be automatically rejected. In addition, Panasonic will not support with commercial sponsorship dollars:

• Individuals
• Single denominational religious organizations
• Fraternal organizations
• Government and public agencies
• Scholarships
• Organizations that discriminate on the basis of race, sex, age, religion and sexual orientation
• Any organization or event that does not match the values and mission of our company

To submit a request for commercial sponsorship, click here. Please be certain to provide all requested information.

See a list of current sponsorships.