Social Welfare:
Social Welfare is PNA’s secondary target category with an emphasis on programs and activities that reflect the company’s image as a “good corporate citizen” by involvement in outreach efforts.
Social Welfare initiatives should:
- Exhibit concern for the environment
(e.g. Hackensack Riverkleeper, Product Recycling Day)
- Incorporate corporate-wide web-based initiatives
(e.g. Disaster relief online donations)
- Allow maximum employee participation
(e.g. AHA “Wear Red Day”, Jersey Cares Coat Drive, Toys for Kids program)
- Include local civic entities
(e.g. Police, Fire, Hospital)
- Influence and enhance positive cultural relations
(e.g. Japan Society, Youth for Understanding)