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FOR IMMEDIATE RELEASE

                             Editorial Contacts:

Akira Kadota
International PR
Tel: 03-3578-1237
Fax: 03- 3436-6766
Panasonic - Ideas for Life
Panasonic News Bureau

Tel: 03-3542-6205
Fax: 03-3542-9018
Panasonic - Ideas for Life


Panasonic Pledges to Reduce CO2 Emissions
From Manufacturing Operations Worldwide



TOKYO, JAPAN (October 5, 2007)Aiming to eliminate 300,000 tons of CO2 emissions over three years - Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is known, today announced its renewed commitment to climate change by adding ecological goals to its “GP3” three-year business plan that completes March 2010. The company also presented its “Panasonic Eco Ideas Declaration” identifying the three initiatives on which its environmental management activities focus.

In its pursuit of global excellence, Panasonic launched the GP3 plan in April 2007, setting goals and milestones such as achieving steady growth with profitability. The company has now added a new challenge in the ecological field to the GP3 plan - reduction of environmental burden in all areas of its business activities. Panasonic will strive to fulfill this ecological responsibility while realizing profitable growth.

As a manufacturing company, Panasonic aims to reduce CO2 emissions from its manufacturing operations in terms of total global levels rather than on a per basic unit basis1. Further, the company will count CO2 elimination as one of its main management indicators. The Panasonic Eco Ideas Declaration, as described below, reflects the company’s reinforced commitment to the mitigation of climate change as a global corporate citizen.

Global climate protection has been on the agendas of international conferences such as the G8 Summit in Heiligendamm, APEC and United Nations high-level conferences. Next year, the Kyoto Protocol’s five-year first commitment period (2008-2012) will commence, obliging participating nations to reduce their greenhouse gas emissions. With the increasing concern among the international community in the background, Panasonic has responded by accelerating its efforts in environmental management. This is also in line with its management philosophy that calls for contribution to the society through business activities.



About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.




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