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FOR IMMEDIATE RELEASE

                             Editorial Contacts:

Chris De Maria
Panasonic
201-348-7182
demariac@us.panasonic.com
Martha Whiteley
Panasonic
201-348-7781
whiteleym@us.panasonic.com


Panasonic Announces Initial Results of Plug-in to eCycling Program
Joint Effort To Continue Through 2006 With Fall Events




SECAUCUS, NJ (October 10, 2006) – Panasonic, one of the world´s leading electronics manufacturers and a founding partner of the Environmental Protection Agency's “Plug-In To eCycling” program, today announced the results for the first six months of the 2006 recycling events program.

As a result of recycling events led by Panasonic along with a number of other leading electronics manufacturers, almost 1.9 million pounds of unwanted and obsolete electronics were diverted from landfill disposal during the first half of 2006. The recycling events were held in conjunction with EPA’s Plug-In To eCycling program.

"These kinds of initiatives exemplify partnerships that can achieve our shared goal of increasing safe recycling of obsolete electronics," said Susan Bodine, Assistant Administrator, EPA Office of Solid Waste and Emergency Response. "We applaud Panasonic and the other companies that support such efforts and encourage others to do the same." Plug-In To eCycling aims to increase safe reuse and recycling of electronic products by encouraging private and public sector partners to help provide collection opportunities for consumers.

Panasonic teamed with Amandi Services, a Pennsylvania-based leading recycler of electronic products, to underwrite the costs of recycling Panasonic branded products collected at one-day or ongoing events held throughout the year. Several other manufacturers including JVC, Samsung and Sony also participated in the collection events and supported recycling of their branded products.

As a Plug-In partner, Panasonic ensures recyclers with whom it partners can meet or exceed EPA’s voluntary safe recycling guidelines. Amandi meets EPA´s guidelines and also does not export waste materials outside North America. EPA´s guidelines are intended to keep potentially hazardous materials found in some electronics components out of the environment by encouraging their recycling and proper disposal.

So far in 2006, Panasonic, Amandi and other program members have staged 99 events in 8 states (Connecticut, Illinois, Indiana, Kansas, North Carolina, New York, Pennsylvania and West Virginia). A portion of the materials collected at these events was processed by Amandi for use in new products.

Panasonic and Amandi, along with the other companies involved, are planning to stage similar events during the remaining half of 2006. The next event will take place on October 14 in Torrington, Connecticut.

"Since 2000, Panasonic has sponsored over 1000 residential recycling events throughout the country," said Panasonic´s David Thompson. "Keeping our landfills free of potentially hazardous substances is everyone´s responsibility, and we are encouraged by the support we have received from Amandi, US EPA and the communities that host the events as well as the other companies that support the program."

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.



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California Recycling
 The State of California has adopted the Waste Recycling Act of 2003
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 Texas Recycling
 Panasonic is pleased to offer the following recycling program to our laptop computers and computer monitor customers in Texas.
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