Come on a Journey with eneloop

Since it was unveiled in 2005, eneloop has revolutionized the world of battery power and started the world on a journey towards sustainability. Join us as we take a look at some of the milestones so far.

2017 2017

eneloop tones ocean wins iF Product Design Award

Panasonic eneloop wins big again at iF Design Awards 2017, with judges recognizing the blue-hued limited-edition cells with a coveted award for design excellence.

eneloop tones ocean wins iF Product Design Award

2016 2016

eneloop dance contest begins

Dance contest featuring eneloop’s original song commences in 2016.

eneloop dance contest begins

Another iF Product Design Award victory

The eneloop tones organic-themed battery product wins iF Design Award for design and packaging.

Another iF Product Design Award victory

2015 2015

10th anniversary website goes live

To celebrate eneloop's 10th birthday, Panasonic launches a special website.

10th anniversary website goes live

iF Product Design Award Winners

The eneloop tones tropical battery products collect another iF Product Design Award at an event in Germany.

iF Product Design Award Winners

Shipments exceed 330 million

Accumulated total eneloop battery shipments reaches 330 million in March.

2014 2014

eneloop tones forest released

Limited-edition eneloop cells finished in forest colors, including Green Camo, Desert Khaki, Silver Camo, and Emergency Orange is released for fashion and outdoor enthusiasts.

eneloop tones forest released

Hello Kitty edition eneloop issued

Popular Japanese animated character Hello Kitty features on a limited series of eneloop batteries for distribution in Asia.

Hello Kitty edition eneloop issued

Panasonic eneloop goes global

Panasonic-branded eneloop cells are shipped to overseas markets for the first time.

Panasonic eneloop goes global

2013 2013

Wins iF Product Design Award in 2013

New eneloop tones uomo and eneloop tones chocolat products win an iF Product Design Award.

Wins iF Product Design Award in 2013

Limited eneloop tones glamorous introduced

A limited run of glamor-themed eneloop cells is issued featuring Pixie Gold, Leopard, Pink, and Pixie Silver colors.

Limited eneloop tones glamorous introduced

eneloop tones tropical released

A limited-edition eneloop battery series featuring a tropical color scheme hits store shelves.

eneloop tones tropical released

2,100-cycle eneloop cell released

Fourth-generation eneloop AA/AAA-size batteries are released, now with the ability to be reused 2,100 times. The product can be used immediately, even five years after the previous charge.

Product rebranding

The eneloop brand is now known as Panasonic eneloop.

2,100-cycle eneloop cell released

2012 2012

Shipments exceed 300 million

Accumulated total eneloop battery shipments surpass 300 million, representing another huge year-on-year growth surge as more people recognize the benefits of rechargeable batteries.

Wins Good Design Award in 2012

New eneloop tones chocolat product wins a Good Design Award at an annual awards event held in Japan.

Wins Good Design Award in 2012

iF Product Design Award

The eneloop tones glitter (HR-3UTGA-8SL, 4UTGA-4SL), eneloop pro, and eneloop plus win an iF Product Design Award.

iF Product Design Award

eneloop uomo and rouge debut

Stylish eneloop uomo (HR-3UTGB8UTM) and rouge (HR-3UTGB8RTM) packages are released in a range of cool colors.

eneloop uomo and rouge debut
eneloop uomo and rouge debut

Limited Disney character models released

Officially approved limited-edition battery designs go on sale to celebrate the 110th anniversary of Walt Disney's birth.

Limited Disney character models released

2011 2011

eneloop global Facebook page launched

As the social networking phenomenon continued to grow around the world, eneloop establishes a Facebook page to communicate and share information with fans more effectively.

eneloop global Facebook page launched

Another iF Product Design Award Win

The eneloop tones (HR-3UTGA-8TN) and eneloop stick booster (KBC-D1AS) take a trophy at iF Product Design Awards.

Collects a Good Design Award

The eneloop tones chocolat battery brings home a Good Design Award after an awards ceremony staged in Japan.

Slim waist warmer released

This lightweight rechargeable waist warmer incorporated a built-in heater to gently warm the wearer's stomach and waist. It fitted comfortably and wasn't noticeable when worn under clothing, and proved ideal for use at home or in the office.

Slim waist warmer released

eneloop tones chocolat goes on sale

Available in packages of four or eight batteries in various colors, the limited chocolat series was released to celebrate 200 million shipments and featured food-themed colors: champagne, curacao, orange peel, chocolat, café mocha, café au lait, blanc, and green tea.

eneloop tones chocolat goes on sale

200 million cells shipped

eneloop builds on its global popularity with accumulated total shipments of 200 million battery cells.

eneloop plus released

An eneloop plus AA-size battery is released featuring enhanced safety technology. The product, aimed at parents with small children, was designed to prevent overheating and short-circuit in the event of accidental misuse.

eneloop plus released

1,800-cycle eneloop released

New eneloop cell released with the capability to be recharged up to 1,800 times, a 20 percent increase over the previous model. The product further reduced self-discharge with energy retention of 70 percent after five years in storage.

1800-cycle eneloop released

eneloop pro debuts

A high-capacity eneloop pro AA-size cell is developed and released in 2011. The product is ideal for powering high-current-dependent devices such as camera strobe flashes, wireless keyboards, mice, game controllers, and radio-controlled toys.

eneloop pro debuts

2010 2010

Shipments reach 150 million cells

Accumulated total shipments of eneloop battery cells reach 150 million globally, an increase of as much as 50 million units in just one year.

Grand Prize in Design for Asia Awards

More eneloop universe products take out Grand Prize in Design for Asia Awards organized by Hong Kong Design Center.

Grand Prize in Design for Asia Awards

Finalists in the International Design Excellence Awards

Our eneloop lamp (ENL-Y1S) and eneloop portable solar set (SSL-SBWL3AS, SSL-SBSL3AS) collect International Design Excellence Awards at an event staged in Los Angeles, California.

Products collect Good Design Awards

The eneloop neck warmer (ENW-NW2S), eneloop tones (HR-3UTGA-8TN), eneloop lite, and eneloop stick booster (KBC-D1AS) are honored with Good Design Awards in Japan.

Products collect Good Design Awards

eneloop tones glitter hits the shelves

Eight different-colored batteries are packaged together, including a limited-edition glitter series containing purple, pink, orange, yellow, bright green, bright blue, silver, and black, and all with a sparkly glitter finish.

eneloop tones glitter hits the shelves

eneloop lite unveiled

A lower-capacity eneloop lite product is released for general household use. This affordable series was ideal for devices with low-to-medium power consumption, such as clocks and remote controllers.

eneloop lite unveiled

2009 2009

Accolades at Australian Design Awards

The eneloop battery wins recognition across the Pacific at Australian International Design Awards in 2009.

Accolades at Australian Design Awards

Recognition at iF Product Design Awards

Our eneloop universal charger (NC-TGU01), eneloop solar charger (N-SC1S), eneloop solar light (SSL-LT1S), and eneloop kairo (KIR-SL1S) again take honors at iF Product Design Awards.

Recognition at iF Product Design Awards

Good Design Award 2009

The eneloop soft warmer (ENW-SW3S) wins a Good Design Award in Japan, the forth win for the brand since 2006.

Good Design Award 2009

eneloop tones released

Featuring a colorful crayon motif, eneloop tones comprised eight different-colored AA batteries packaged together. Only a limited run of eneloop tones was produced to celebrate 100 million product shipments.

eneloop tones released

Shipments surpass 100 million cells

The accumulated total eneloop battery shipments reaches 100 million since the product was first introduced in 2005.

eneloop music booster released

With a 9 V DC rechargeable internal battery, the eneloop music booster (KBC-9VS) could be used to power 9 V-compatible devices. A three-step lamp indicated remaining battery level to minimize the chance of interrupted operation.

eneloop music booster released

eneloop lamp introduced

The eneloop universe expands again with the introduction of the rechargeable eneloop lamp (ENL-Y1S). The combined lamp and torchlight was intended for indoor use and featured a contact-less charging system, allowing the user to simply place it on its stand to recharge.

eneloop lamp introduced

eneloop neck warmer debuts

A rechargeable eneloop neck warmer (ENW-NW1S) is added to the eneloop universe product series. With a built-in heating system, this lightweight accessory was ideal for winter sports and cycling.

eneloop neck warmer debuts

Portable solar set released

An eneloop portable solar set (SSL-SBWL3AS/SBSL3AS) joins the eneloop universe product lineup. This portable solar panel with built-in battery gave people the ability to store and use solar energy more easily.

Portable solar set released

Battery checker and quick charger packages

Packages featuring AA-size eneloop batteries and quick charger or batteries with quick charger and easy checker device are released.

Battery checker and quick charger packages

Recharge cycles increased to 1,500

Second-generation eneloop AA and AAA batteries are released with 1,500-cycle recharging capability.

Recharge cycles increased to 1,500

2008 2008

Awarded IDEA prize

The eneloop solar charger (N-SC1S) and eneloop air freshener (CAF-VW10TG) win a Bronze Prize at International Design Excellence Awards 2008 staged by Industrial Designers Society of America and Businessweek.

Awarded IDEA prize

More recognition at Good Design Awards

The C- and D-size eneloop batteries, eneloop universe charger (NC-TGU01), eneloop solar light (SSL-LT1S), eneloop soft warmer (ENW-SW1S/SW2S), eneloop kairo (KIR-SL1S), and eneloop air freshener (CAF-VW10TG) win Japan's Good Design Award for 2008.

More recognition at Good Design Awards

iF Product Design Award winners

The eneloop battery and eneloop solar charger win an iF Product Design Award. Organized by the Hanover Industrial Design Association of Germany, this prestigious independent international award was established in 1953.

iF Product Design Award winners

eneloop universe products expanded

An eneloop rechargeable solar light, eneloop soft warmer, and an updated eneloop kairo join the eneloop universe family. The solar light captured energy from the sun via an efficient HIT® panel and stored it for illumination at night, while the cordless lap blanket offered comfort to users anywhere.

eneloop universe products expanded

Products introduced at G8 Summit

Our eneloop universe products are introduced as part of an environmental showcase during the Hokkaido Toyako Summit, raising world leaders' awareness of sustainable technology.

Products introduced at G8 Summit

Size C and D eneloop cells introduced

D-size eneloop had triple the capacity of AA eneloop cells (when fitted to appliances accepting D-size cells and used with a spacer) to deliver greater endurance (1.6 times longer operation for C size).

Size C and D eneloop cells introduced

2007 2007

funfun eneloopy website launched (Ended March 2012)

Our mascot eneloopy represents Panasonic's desire to strengthen the bridge between people and nature, and to promote the use of environmentally sustainable products. In 2007, he got his own fun website.

funfun eneloopy website launched (Ended March 2012)

Receives Japan Package Design Awards Gold Prize

eneloop products collect the Gold Prize in Japan Package Design Awards in 2007. The organization aims to raise the public's understanding of packaging and has hosted biennial awards for outstanding work since 1985.

Receives Japan Package Design Awards Gold Prize

Portable eneloop anka warmer goes on sale

The eneloop universe series expands with the introduction of the eneloop anka portable rechargeable warmer. The versatile cordless warmer could be used in a number of applications, such as on the sofa, in the office, and during sleep.

Portable eneloop anka warmer goes on sale

Air freshener debuts

Portable recharging eneloop air freshener is released as part of the eneloop universe family. This compact air purifier effectively inhibited airborne viruses, allergens such as pollen, and smell from cigarettes and pets.

Air freshener debuts

Mobile booster released

The first models in the eneloop mobile booster series are released. The product recharged USB-compatible mobile devices such as mobile phones using a high-capacity lithium-ion battery. Its compact form made it ideal for travel.

Mobile booster released

Grand Prize win at Good Design Awards

Category award-winners nominate eneloop universe products as best of the year. Products receive the Grand Prize at Good Design Awards in 2007.

Grand Prize win at Good Design Awards

2006 2006

First anniversary campaign a success

As part of eneloop's 1st Anniversary Campaign, a battery checker in the shape of product mascot "eneloopy" is offered as a gift to customers. As production was limited to 5,000 units and the checker was not available for sale, it became a collectable item, and generated interest among consumers.

First anniversary campaign a success

Good Design Award Gold Prize

The eneloop battery and eneloop charger are recognized with a Gold Prize at Good Design Awards, a prestigious accolade in Japan.

Good Design Award Gold Prize

Winter limited-edition products go on sale

Our "eneloop winter special" products are released with a unique package design featuring a Christmas tree or snow-crystal motif.

Winter limited-edition products go on sale

AAA-size batteries and spacer released

By 2006, eneloop was available in both AA and AAA sizes. A spacer was released, allowing AA sizes to fit devices accepting C- or D-size batteries—ideal for temporary or emergency use.

AAA-size batteries and spacer released

2005 2005

eneloop debuts

The eneloop rechargeable nickel-metal hydride battery becomes the first released on the Japanese market on November 14, 2005. First-generation products could be recharged up to 1,000 times. Sizes were limited to AA. The product was offered as an alternative to regular dry batteries. The "eneloop" name was based on the concept of recycling energy.

eneloop debuts

Panasonic Battery History
Explore some of the revolutionary products and events that have shaped our history since 1923.

Find a store
Efficient, environmentally friendly eneloop is easy to find and buy through a variety of sales channels.

Global Design Awards
eneloop continues to win acclaim from the world’s leading design institutions.