Life+ Screen Special Interview
The key person from Panasonic will show you how Life+ Screen is special, and how it can benefit your life
PANASONIC INTRODUCES PERSONALISED ‘BEYOND SMART’ TVs
Panasonic will this spring launch a new category of television, called ‘Life+ Screen’, which we believe represents the future of television beyond Smart TV.
We have set out to completely rethink how TVs from now on should be by taking into account thoughts on how people live their lives today – and how that will change tomorrow – the changing ways we currently use large screen TVs, and the increasingly huge amounts of viewing content available via conventional broadcast, online Video on Demand (VOD) services, and User Generated content (both private and online).
Consequently, building on the success of the ‘My Home Screen’ personalisation features we introduced last year, our Life+ Screens completely overhaul the user interface and implement dramatic enhancements regarding learning the content preferences of individual users, breaking different content out of its silos, and making navigation far easier and more intuitive.
PERSONALISED TO GET TO WHAT YOU WANT TO WATCH QUICKER AND EASIER
Our Life+ Screens get to know the preferences of individual users (or the family as a whole) and uses that knowledge to have your favorite content waiting for you as soon as you switch them on. Rather than relying solely on cumulative viewing patterns to generate recommendations, Panasonic’s new TVs are able to recognize each user individually and build up a personalized profile of their favorite content thanks to an ingenious ‘My Button’ on the remote control*. Pressing the My Button alerts the TV that you specifically like the kind of content you are currently viewing, and uses the programme metadata together with advanced algorithms to present more appropriate recommendations.
A SEAMLESS USER INTERFACE BUILT AROUND YOU
The really ingenious part is how these recommended contents are then presented to the user. We have completely re-imagined how the graphic user interface for next generation home displays should be by introducing ‘my Stream’, a kind of individualized channel of content personalised just for you, seamlessly including contents from different sources. This means that recommended films and shows from cable, terrestrial broadcast, and VOD, are all presented within the same interface allowing users to simply view the content they want to see without having to worry about the source. Recorded contents, home movies, family photos, web pages, and online videos are also seamlessly included in the my Stream interface.
VOICE RECOGNITION & VOICE NAVIGATION
Navigation and searching for content have also become much easier. Starting up my Stream is as simple as just saying “my Stream” to the microphone in the Touch Pad Remote Searching for content is also as simple as telling the TV what you are looking for – the Life+ Screen Voice Interaction Pro functionality removes the need for any complicated navigation or searching.
AUTO WAKE & ’INFO BAR’ NOTIFICATIONS
In order to make Life+ Screens more than just a content viewing device, We have innovated a way for them to also become a useful everyday information displays. Life+ Screens will automatically wake from standby mode when they sense somebody nearby and display useful information graphically such as the time, date, and weather – a feature called ‘Info Bar’. Furthermore, when Life+ Screens identify the nearby user via the built-in camera, they will present further information specifically personalized to that user, such as video messages, other notifications, and recommended contents.
OUTSIDE THE LIVING ROOM & CLOUD INTEGRATION
Interactions with Life+ Screen are not limited to the living room. Working with Panasonic’s cloud service, Life+ Screens form a seamless network to share information and content with smartphones and PCs. For example, an online video link bookmarked at your working place would also be reflected on your Life+ Screen in the Living Room , and will display in your my Stream when you get home.
With Life+ Screen, you can view content from a Cloud Server on your device. When you transfer TV broadcasts or recorded programs to a smartphone or tablet device, this lets you watch them even outdoors. No more worries about having to leave the house in the middle of a program. *
Panasonic has long been recognized as THE picture quality leader. Although Life+ Screen’s ‘Beyond Smart’ features are not limited to only 4K TVs, combining Life+ Screen features with Panasonic’s astounding 4K picture quality takes the TV experience to a new level. All of Panasonic’s expansive experience cumulated over the years of inventing and developing plasma TVs has been incorporated into the creation of their new 4K AX800 series. This is evident in the vivid reproduction of an incredibly wide color range and a superbly high contrast to express deep, robust blacks – the two key factors which made plasma the displays with the best picture quality. This has now been combined with the high brightness of the LED panels imbuing the new AX800 series with a picture quality which surpasses any device, including plasma TVs.
PREMIUM FURNITURE DESIGN
Life+ Screens are designed to embody elegant simplicity. Articulate combinations of simple lines create a beautiful, horizontal profile. While Life+ Screens deliver the next generation TV experience and breathtaking picture, the screen itself will not obstruct the viewing scenes, blending in naturally with the living space in which it is placed.
*Only available in the TV with "TV Anytime" function.