Principles regarding the brand name, Panasonic Brand Identity, and Business Brand are defined as follows.
There are five principles underlying the Panasonic brand.
The Brand Promise, Brand Slogan, and Brand Value for the Panasonic brand are defined as follows.
This is an example of a case where the business brand is introduced for purposes of business development and enhancement of the brand value in each business segment.
Brand Story In pursuit of "A Better Life, A Better World," Panasonic is forging ahead in a variety of fields. See for yourself the power and diversity of this advance.