Business Brands

Business brands were introduced to realize further business growth and greater brand value in each business field.
The corporate brand represents the characteristics of and embodies our confidence in Panasonic, while the business brands are used to promote the identity of individual businesses.
The definitions of these terms are shown below.

Corporate Brand

This brand represents the characteristics of and embodies our confidence in Panasonic, and gives an overall picture of corporate activities.

Business Brand

These brands are used to promote the identity of individual businesses. Business brands are classified into three categories in accordance with their relationship with the Panasonic brand:

  • Panasonic business brands: Business brands that promote future business by utilizing their relationship with the Panasonic brand
  • Panasonic-endorsed business brands: Business brands that will yield synergy effects by indicating their relationship with the Panasonic brand
  • Individual business brands: Business brands that embody individual values without indicating a relationship with the Panasonic brand
Corporate Brand:Panasonic Brand Slogan:A Better Life, A Better World Business Brand:Panasonic Business Brand(Consumer electronics:Panasonic,Devices:Panasonic、Housing and living spaces:Panasonic Homes & Living,Automotive:Panasonic AUTOMOTIVE,BtoB solutions:Panasonic BUSINESS)Panasonic-endorsed business brand(PanaHome、ANCHOR by Panasonic,ViKO by Panasonic,FirePro by Panasonic,Hussmann by Panasonic,Video Insight by Panasonic,etc.)Individual business brand(Technics,KDK,etc.)