Kazuhiro Tsuga officially took on the role of President of Panasonic Corporation (NYSE: PC) after his appointment was approved by shareholders on June 27, 2012. Under his direction, the company is now moving forward to achieve its goal of becoming the electronics industry's leader in green innovation by the time it celebrates its 100th anniversary in 2018.
Prior to taking on the leadership of the global company, Mr. Tsuga was President of AVC Networks Company, the internal arm responsible for Panasonic's audiovisual and information technology equipment business, from 2011, and served concurrently as Senior Managing Director, and Member of the Board. From 2008 to 2011, Mr. Tsuga led Panasonic's Automotive Systems Company as President while serving as Managing Executive Officer of the corporation. During this time, he revived Panasonic's automotive electronics business and laid the foundation for its expansion, taking it in new directions, including devices and systems for more eco-responsible vehicles.
Before being named to that post, Mr. Tsuga held positions of increasing management responsibility within the company, particularly in technology management. In 2006, as Executive Officer, he led Panasonic's efforts in digital network and software technology development and directed its overseas R&D Centers and Digital Network Strategic Planning Office. From 2001 to 2004, he directed the Advanced Appliances Development Center for audiovisual technologies. In addition to his internal Panasonic responsibilities, Mr. Tsuga also actively contributed to advancing major industry efforts, including the standardization of the DVD and Blu-ray Disc formats, the formation of the Digital Living Network Alliance and other initiatives.
Mr. Tsuga joined Panasonic, then known as Matsushita Electric Industrial Co., Ltd., in April 1979, upon graduation from Osaka University with a BS in Bioengineering. While with the company, he had the opportunity to study in the United States, earning an MS in Computer Science from the University of California, Santa Barbara, in 1986.