Activities in Each Country
Panasonic is committed to an extensive number of citizenship activities around the world focusing on two key areas: the next generation, and the environment, in addition to providing assistance for disaster relief.
*The content of this page is information updated before September 2010. For latest information, please visit “Panasonic Corporate Citizenship News”.
Panasonic Brazil commended for eco activities
Panasonic Brazil received the IBDN certification from the Instituto Brasileiro de Defesa da Natureza (IBDN, the Brazilian Institute for the Protection of Nature).
Panasonic Brazil's Manaus factory is actively engaged in environmental activities, such as environmental education for employees' children, tree planting, and the donation of tree seedlings for the protection of the Atlantic Forest.
Especially its children education program was highly evaluated.
Started in 2008, children of employees (6-12 years old) are invited to the factory to receive environmental education around themes such as garbage separation and water conservation.
Panasonic Brazil plans to expand this program to include children from local public schools.
Panasonic teamed up with Banco Itau to donate 2000 books on family, friendship, drug prevention, ethics and other topics to children between the ages of 3 to 12 living in communities where the company has facilities. Bringing smiles to many children, the event aimed to provide children in Brazil with an incentive to read.
To assist in reducing pollution and other environmental damage caused by industrialization and urbanization in Brazil, the company donated trees to the city of Manaus located in the heart of the Amazon. Employees helped plant the donated trees throughout the city which has been combating rapid forest depletion. The company also received help from participants in its regular suppliers meeting, showing Panasonic's determination to extend its environmental commitment to all parties involved in the supply chain.
Language and Culture Preservation
Panasonic has assisted Rainforest Foundation Japan in its efforts to help record and register the spoken language and culture of a local indigenous tribe in Brazil by donating AV equipment, including digital video cameras, editing machines, TVs and mini-systems. Since 1993, Panasonic products have played and will continue to take on a crucial role in the preservation of the language and culture of the Caiapo tribe, which has no form of written language, as well as in the enhancement of communications between tribe members and the outside world.
Symbolic Gift of Amazon Trees
At the regular suppliers meeting, Panasonic presented the participants with typical Amazon trees symbolizing Panasonic's respect for society and the environment. The gifts were also symbolic for Panasonic's commitment to environmental management and green procurement, and for extending this commitment to all parties involved in the supply chain.