Activities in Each Country
Panasonic is committed to an extensive number of citizenship activities around the world focusing on two key areas: the next generation, and the environment, in addition to providing assistance for disaster relief.
*The content of this page is information updated before September 2010. For latest information, please visit “Panasonic Corporate Citizenship News”.
Support Program Launched for Japanese NGOs Working in Africa
The year 2010 is the 50th anniversary of African independence.
Panasonic is aiming to fulfill its duty as a member of international society through support to various African nations, and to help achieve the United Nations Millennium Development Goals (MDGs) within this international society. The company will launch a new Panasonic NPO Support Fund for Africa during FY'10. This program will provide support to help strengthen the organizational foundations, including capacity building, of various NPOs and NGOs working in Africa.
The program will support the advertising activities of Japanese-based NPOs and NGOs promoting various activities in Africa, with the aim of helping to realize a sustainable society.
Panasonic donates industrial bread-makers in Hyogo government office
Panasonic has donated industrial breadmakers to Cafe Selp, which was recently opened on the first floor of Building 2 of the Hyogo Prefecture government offices.
This Cafe Selp is a coffee area in the lobby of Building 2 of the Hyogo government offices, designed to help local people with disabilities lead independent lives and participate in local society. This is achieved by employing people with disabilities to work as fully active members of the cafe staff. An opening ceremony for the cafe was held on April 5 and was attended by Toshizo Ido, the Governor of Hyogo Prefecture.
Panasonic was represented at the ceremony by Managing Executive Officer Yutaka Takehana, Executive Officer Hidetoshi Osawa and Corporate Citizenship Group General Manager Michiko Ogawa.
Customer-oriented tree-planting campaign
Since FY'07, the Home Appliances and Wellness Products Marketing Division has been promoting a campaign called "Plant one tree for every appliance!"
This began with trees planted in Vietnam in FY'07 and in China in the first half of FY'08.
As of the second half of FY'08, similar tree-planting activities have been promoted in schools across Japan and throughout the world.
In Japan, tree-planting ceremonies have been held at 32 kindergartens and elementary schools across the country, in association with local sales companies and retailers.
Green Santa©*1, the eco-friendliness ambassador from Denmark, was invited to these events to boost communications.
Overseas, tree-planting activities are being promoted through collaboration with an international NGO called Foundation for Environmental Education (FEE)*2, which promotes various environmental education activities.
As of October 2009, to coincide with the launch of home appliances featuring Eco Navi, a function that calculates optimum eco-conscious performance in accordance with the lifestyles of the products' users, these activities have been developed to work together with the customers in increasing the amount of greenery around us.
A new campaign called "Plant one tree for every Eco Navi appliance!" has been launched, with the target of creating Green Santa forests in schools throughout the world.
In 2009, tree-planting activities were held at a total of 1,411 schools and other locations, with some 114,000 pupils taking part. Through continued activities such as these, the company aims to plant around 1.8 million trees in total.
Green Santa© is a representation of Santa Claus from Denmark, an advanced eco-friendly nation. He wears green clothing to represent the forests, and serves as an eco-friendliness ambassador to speak of the importance of nature and bring a rich and green future to the children of the world.
FEE is one of the largest international environmental NGOs in the world, and aims to realize sustainable development through environmental education programs.
TFT(TABLE FOR TWO) program introduced in company cafeterias
Panasonic introduced the TABLE FOR TWO (TFT) menu in the company's cafeterias in Tokyo Panasonic Building, etc.
from August and in Osaka Head Office building, etc. from September, donating part of the food bills for African school meals.
This program was developed by TABLE FOR TWO (TFT), an NPO, in 2007 with the aim of eliminating the imbalance in food conditions: one billion people in the developed world suffer from obesity and other lifestyle-related diseases while one billion people in the developing world are suffering from hunger.
When healthy dishes developed for reducing such diseases are served, 20 yen per meal, equivalent to the cost of one school meal in Africa, is donated to provide school meals in three African countries, Uganda, Rwanda, and Malawi.
On the first day, more than 30% of employees eating at company cafeterias supported the program's purpose and made contributions in Tokyo. At the Tokyo Panasonic Building, Senior Managing Director Yasuo Katsura and Executive Officer Hidetoshi Osawa participated in the program on August 17 and September 7 respectively.
The Matsushita International Foundation
Eight Asian students receiving scholarship assistance from the Matsushita International Foundation visited the foundation on June . The students have studied at the International University of Japan in Niigata Prefecture for the last two years. Ahead of their graduation at the end of the month, they presented reports of their studies and expressed their gratitude to President Masayuki Matsushita. The eight scholars hail, respectively, from China, South Korea, Taiwan, India, Indonesia, the Philippines, Vietnam, and Singapore.
The 2009 (25th) Japan Prize Presentation Ceremony held
The 2009 Japan Prize Presentation Ceremony was held on April 23 at the National Theatre of Japan in Tokyo in the presence of Their Majesties the Emperor and Empress (photo). Marking its 25th anniversary, the ceremony was attended by 850 distinguished guests from different fields including political, government, business, education and foreign ambassadors in Japan. Panasonic Vice Chairman of the Board Masayuki Matsushita, Senior Managing Director Yasuo Katsura, in charge of External Affairs, and Executive Officer Hidetoshi Osawa, Director, Corporate Communications Division, were also among the attendees.
The Japan Prize was established with the lifelong desires of the founder Konosuke Matsushita, who became an enthusiastic advocate of the Japanese government that envisioned the creation of an international prize in Japan like the Nobel Prize in the early 1980s. This Prize is awarded to people from all parts of the world whose original and outstanding achievements in science and technology are recognized as having advanced the frontiers of knowledge and served the cause of peace and prosperity for mankind. The Japan Prize is organized by the Science and Technology Foundation of Japan, which was established with a grant provided by Konosuke Matsushita and supported by Panasonic in 1982 and a ceremony to award this prize has been held annually since 1985.
The 2009 Japan Prize's "Transformation towards a sustainable society in harmony with nature" award was given to Dennis L. Meadows, Ph.D., Professor Emeritus of Systems Policy, University of New Hampshire, USA, and "Technological integration of medical science and engineering" award was given to David E. Kuhl, M.D., Professor of Radiology, University of Michigan Medical School, USA.
Panasonic Scholarship Award Ceremony 2009 held
Osaka, Japan - On 3 April 2009, the Panasonic Scholarship Award Ceremony for 2009 was held at Panasonic headquarters in Osaka. This year, the scholarship system was further expanded to include India in the list of 8 Asian countries and regions. The ceremony was attended by the 23 new scholarship students, President Ohtsubo and other executives.
The Panasonic Scholarship was established in 1998 to celebrate the company's 80th anniversary, and aims to nurture the future leaders of Asia and to encourage amity between Japan and its Asian neighbors. It provides financial support to students from Asia who pursue a master's degree in science and engineering at a Japanese university. As of April 2009, 278 students have benefited from the scholarships.
For more information on the Panasonic Scholarship, please visit the website.
Panasonic NPO Support Fund presentation ceremony held
Tokyo - The Panasonic NPO Support Fund's 2009 presentation ceremony was held at the Panasonic Center Tokyo.
It was attended by 78 people, including representatives of NPOs benefited by the Fund, members of the selection committee, and corporate citizenship representatives of other companies.
The Panasonic NPO Support Fund provides comprehensive support for NPOs working in the areas of children and the environment, and helps them overcome organizational issues and reinforce their infrastructures.
It thus supports their organizational bedrock rather than their activities. For 2009, 276 applications were received, and after careful screening 23 NPOs were selected, 12 in the field of children and 11 in the field of environment.
In total they received 28.25 million yen in funding.
The presentation of the grants by Managing Executive Officer Takumi Kajisha was followed by a speech by the chairman of the selection committee, and a lecture on "how to put a grant to good use in strengthening your financial basis". After the 23 NPOs introduced their respective activities, the ceremony was concluded with a reception.
Panasonic Tour of "Shakespeare for Children Series"
Since 2000, we have supported the Panasonic Tour of the "Shakespeare for Children Series," a well-received series of the famous playwright's works rearranged for children and parents to enjoy. In addition to funding the nation-wide tour every summer, Panasonic, with the help of employee volunteers, assists in the planning and production of the plays and holds related workshops for children. Over 12 plays have been held in 16 cities across Japan, introducing the plays to more than 17,000 children and adults.
Support for Wheelchair Race
Since 1996, Panasonic has served as secretariat of the Okayama Kibikogen Wheelchair Racing Competition in which athletes in wheelchairs and runners compete on the same course. Supported by a large number of volunteers including employees and local residents as well as companies and nonprofit organizations, the competition continues to expand each year, attracting over 1,190 athletes in 2005.
Support for Sign Language Exam
For over fourteen years, Panasonic has provided its facilities in Tokyo and Osaka as test sites for the annual National Sign Language Interpreter Certification Exam. The company also provides AV equipment to record and evaluate each participant's interpretation and dispatches engineers to help ensure smooth management of the examination.