There are a wide variety of social issues related to poverty, energy, education, food, medicine and healthcare, primarily in emerging and developing countries. Even in advanced countries some of these issues may exist, as well as the problem of declining birthrates and aging populations. Moreover, environmental issues affect us all on a global scale. Many national governments, local governments, NPOs, NGOs, and international organizations have been working together to solve these social issues. Their efforts can be significantly bolstered with the effective deployment of the business resources held by corporations, such as their employees, technologies, knowledge, expertise, information and financial resources.
With this understanding, Panasonic has positioned its corporate citizenship activities (activities that contribute to society as a corporate citizen) as a social investment, based on the philosophy of education and coexistence, to help solve social issues in two key areas: the environment and energy, and nurturing the next generation.
These initiatives are based on three key strategies of "finding solutions to social problems in emerging regions and developing countries," "the global extension of environmental education," and "improving employees' innovation mindset as a global citizen."
In addition, Panasonic strives to maximize the outcomes of its corporate citizenship activities by using the PDCA cycle, which is also used for business activities, to make sure that the outcome of its initiatives has had a greater impact (changes and influence in society). It has also incorporated third-party assessment programs for some of its activities.
Panasonic aims to help realize a sustainable society by collaborating and cooperating with stakeholders to solve social issues around the world.