Environment : Environmental Communication

eco ideas

Promoting Environmental Communication

Panasonic has been focusing on maintaining close communications with stakeholders. We are actively engaged in environmental communication with our customers, business partners, local communities, governments, investors, employees, NGOs, experts, etc., through a variety of perspectives, including products and services, factories, and cooperation in environmental activities, as well as advertising, exhibitions, and website communication.

Proposals on Environmental Policy

In addition to publicity through Keidanren (Japanese Business Federation) and other industrial organizations, we submit environmental policy proposals not only to the Japanese government but also to governments of other countries through a wide range of opportunities. We joined in policy deliberations on environmental issues that the society is facing today: a future vision for national governments, industry, and people's lives aimed at the creation of a sustainable society, and information sharing and exchange related to international activities. Through this approach we established a deeper understanding of government policy. Based on this, we are engaging in a drive to promote environmental management with an awareness of preventing business risks as well as creating opportunities, through actively presenting proposals from the standpoint of manufacturing, marketing, and technology development.

Communication with assessment bodies and investors

Panasonic is engaged in constant communication with assessment bodies and investors to foster better understanding of its environmental contribution activities.

In December 2015, Panasonic Europe Ltd. (PE) held IR meetings in Zurich and London focused on CSR with three leading assessment bodies and institutional investors. As environmental issues, our presentation featured activities related to Green Products. We received positive ideas on our sustainability activities from the assessment bodies, and will continue to hold similar meetings in the future.

During the same month, the first PE Investors Day meeting was held in London. The head of PE Environmental Affairs gave a presentation on our sustainability activities and on the concept underlying Fujisawa Sustainable Smart Town (Fujisawa SST) and engaged in lively exchanges of opinions. The meeting concluded with a constructive discussion and exchange of views.

1st PE Investors Day

1st PE Investors Day

Engagement with Third Parties

Panasonic actively conducts a number of dialogues with experts from both within and outside Japan, and utilizes their comments in its environmental strategies.
With the Natural Step, in particular, we have built a partnership since 2001. We hold an annual meeting with them to share the most advanced environmental information in Europe and seek their opinions on our environmental strategies and activities to assist us in further improvements.

Meeting with the Natural Step

Meeting with the Natural Step

Communicating through Showrooms and Exhibitions

Panasonic hosts a range of exhibitions across internal and external facilities to disseminate its vision through products and services, and to receive voices and requests directly from its customers.
At Panasonic Center Tokyo, one of our general information bases, we offer a wide range of solutions realizing lifestyles that are sustainable, safe, and comfortable, together with actual practices based on our research on consumer living.
The Wonder Life-BOX section that offers our concept of "A Better Life, a Better World" 2020-2030 features eco-conscious and highly efficient "Home Hydrogen Infrastructure." Also, we participated in Eco-Products 2015, Japan's largest environmental exhibition to present our eco-conscious products and environmental technologies for better living, under the theme "A Better Life, A Better World." In the concept presentation section, our vision for "A Better Life, a Better World" expanding to houses, towns, and cars was showcased with extra-large panels and attractions. In the "Zero-Eco House" interactive exhibit, the standard specifications for future homes that realize "eco performances that go above and beyond zero energy input/output" was featured with the keywords energy creation, storage, and efficient utilization. Other exhibits included the lineup of automotive batteries that meet all needs of eco-conscious vehicles, as well as our efforts in development of hydrogen energy technology.Additionally, a "Wonder Seminar" zone was created to hold short seminars for a wide range of customers including business visitors, consumers, and children. These seminars were well received by participants.

Eco Products 2015: at our booth

Eco Products 2015: at our booth

Participation in Major Exhibitions for Fiscal 2016

Exhibition Venue Period
PV JAPAN 2015 Chiba (Japan) Jul. 2015
IFA 2015 Berlin (Germany) Sep.2015
Home Care & Rehabilitation Exhibition 2015 Tokyo (Japan) Oct.2015
CEATEC JAPAN 2015 Tokyo (Japan) Oct.2015
Eco-Products 2015 Tokyo (Japan) Dec.2015
CES 2016 Las Vegas (USA) Jan.2016
PV EXPO 2016 Tokyo (Japan) Mar.2016
SECURITY SHOW 2016 Tokyo (Japan) Mar.2016

Publishing Environmental Information

Although Panasonic had been publishing its environmental reports in paper format since 1997, these reports were shifted to solely web-based publication in 2010. In fiscal 2014, our environmental activity website was integrated with the CSR website for all-round and exhaustive corporate communication from the standpoint of sustainability. Starting from FY2016, major information disclosed on the web, such as Environmental Policy and approaches, performance data, etc., is provided in a PDF file titled Sustainability Data Book.

In the efforts to foster greater awareness of the five major areas of our Environmental Action Plan "Green Plan 2018" (CO2 reduction, resource recycling, water, chemical substances, and biodiversity) among general consumers worldwide, we offer an overview of our activities on Panasonic websites in 56 countries and regions (in 33 languages). In the area of chemical substances, for example, activities involving the entire supply chain to control certain chemical substances hazardous to the human health and the environment are presented in an easy-to-understand style.

Example of the management of chemical substances

Example of the management of chemical substances