Environment : Environmental Communication

eco ideas

Promoting Environmental Communication

Panasonic has been focusing on maintaining close communications with stakeholders. We are actively engaged in environmental communication with our customers, business partners, local communities, governments, investors, employees, NGOs, experts, etc., through a variety of perspectives, including products and services, factories, and cooperation in environmental activities, as well as advertising, exhibitions, and website communication.

Proposals on Environmental Policy

In addition to publicity through Keidanren (Japanese Business Federation) and other industrial organizations, we submit environmental policy proposals not only to the Japanese government but also to governments of other countries through a wide range of opportunities. We joined in policy deliberations on environmental issues that the society is facing today: a future vision for national governments, industry, and people's lives aimed at the creation of a sustainable society, and information sharing and exchange related to international activities. Through this approach we established a deeper understanding of government policy. Based on this, we are engaging in a drive to promote environmental management with an awareness of preventing business risks as well as creating opportunities, through actively presenting proposals from the standpoint of manufacturing, marketing, and technology development.

Communication with assessment bodies and investors

Panasonic is engaged in constant communication with assessment bodies and investors to foster better understanding of its environmental contribution activities.

Examples in fiscal 2017 include IR meetings in Zurich and London focusing on CSR organized by Panasonic Europe Ltd. (PE) for three leading assessment bodies and institutional investors.

In these meetings, great interest was shown in the environmental impact of our products throughout their entire product life cycles and activities aimed at the development of a smart mobility society. We will continue engaging in similar communication in the future.

Engagement with Third Parties

Panasonic actively conducts a number of dialogues with experts from both within and outside Japan, and utilizes their comments in its environmental strategies.

With the Natural Step, in particular, we have built a partnership since 2001. We hold meetings with them to share the most advanced environmental information in Europe and seek their opinions on our environmental strategies and activities to assist us in further improvements.

Communicating through Showrooms and Exhibitions

Panasonic hosts a range of exhibitions across internal and external facilities to present its environmental sustainability management and its eco-conscious products and services, as well as to receive voices and requests directly from its customers.

At Panasonic Center Tokyo, one of our general information bases, we offer a wide range of solutions realizing lifestyles that are sustainable, safe, and comfortable, together with actual practices based on our research on consumer living.

The Wonder Life-BOX section that offers our concept of "A Better Life, a Better World" 2020-2030 features eco-conscious and highly efficient "Home Hydrogen Infrastructure."

We also participated in EcoPro 2016, Japan’s largest environmental exhibition on environment and energy. With the entire booth set up as a CO2 Laboratory, we displayed eco-conscious products and technologies that contribute to preventing global warming. On stage, we presented our contributions to preventing global warming in the areas of “housing,” “automotive,” and “town” as wells as our efforts aimed at realizing a hydrogen society. Specific examples of these activities were shown inside the booth. Additionally, a "Panasonic Environment Seminar" zone was created to hold short seminars for a wide range of customers including business visitors, consumers, and children. These seminars were well received by participants.

EcoPro 2016: at our booth

Participation in Major Exhibitions for Fiscal 2017

Exhibition Venue Period
PV JAPAN 2016 Chiba (Japan) Jun.2016
IFA 2016 Berlin (Germany) Sep.2016
CEATEC JAPAN 2016 Tokyo (Japan) Oct.2016
Home Care & Rehabilitation Exhibition 2016 Tokyo (Japan) Oct.2016
EcoPro 2016 Tokyo (Japan) Dec.2016
CES 2017 Las Vegas (USA) Jan.2017
PV EXPO 2017 Tokyo (Japan) Mar.2017
SECURITY SHOW 2017 Tokyo (Japan) Mar.2017

Publishing Environmental Information

Although Panasonic had been publishing its environmental reports in paper format since 1997, these reports were shifted to solely web-based publication in 2010. In fiscal 2014, our environmental activity website was integrated with the CSR website for all-round and exhaustive corporate communication from the standpoint of sustainability. Starting from FY2016, major information disclosed on the web, such as Environmental Policy and approaches, performance data, etc., is provided in a PDF file titled Sustainability Data Book.

In the efforts to foster greater awareness of the five major areas of our Environmental Action Plan "Green Plan 2018" (CO2 reduction, resource recycling, water, chemical substances, and biodiversity) among general consumers worldwide, we offer an overview of our activities on Panasonic websites in 59 countries and regions (in 35 languages). In the area of chemical substances, for example, activities involving the entire supply chain to control certain chemical substances hazardous to the human health and the environment are presented in an easy-to-understand style.

For information on specified chemical substances in products regulated by the Act on the Promotion of the Effective Utilization of Resources, please refer to “Information Concerning the Presence of Specified Chemical Substances. We do not manufacture, import, or sell products that contain certain chemical substances beyond specified standards, other than in exempted parts.

In addition, we have established a new webpage, Information Based on the Act on Preventing Environmental Pollution of Mercury, in May 2017 to communicate information concerning the mercury used in our products to customers.

Example of the management of chemical substances