Environment : Contribution to Local Communities and Education for the Next Generation

eco ideas

Panasonic Eco Relay for Sustainable Earth

In order to encourage employees and their families to actively engage in environmental activities at home and in their local communities, Panasonic has been promoting Love the Earth Citizens' Campaign (LE Campaign) in Japan since 1998, believing that only truly green-minded employees can manufacture truly green products. In 2008 we introduced Panasonic Eco Relay, where business sites around the world plan local environmental activities and implement them with their employees, along with adults and children from the community. These activities have expanded on a global basis and developed in many different ways. We strive to contribute to establishing a sustainable global environment and society as global citizens through activities under Panasonic Eco Relay for Sustainable Earth, which was named in October 2010 to reflect our desire to make a connection across the generations.

Activity logo

Activity logo

Panasonic ECO RELAY JAPAN (PERJ), in cooperation with the Panasonic labor union, has been working on the restoration of woodlands in Sasayama, Hyogo Prefecture, with the support of local governments and environmental NPOs since 2011. A vacation center belonging to the Panasonic Group Workers Union Association is located in the area, serving as a venue for visitors to refresh the body and mind as well as for communicating the Group's activities in nature preservation and environmental education. Presently, activities are being organized each month, chiefly in the restoration of terraced rice paddies and bamboo charcoal making. Also, reports on the current state of Sasayama's ecosystem, along with photos of activities, are compiled and released on our website.

Employees, retirees, and their families participating in woodland restoration in Sasayama

Employees, retirees, and their families participating in woodland restoration in Sasayama

Environmental Education for Children

In hope of the sound growth and development of children who are to become the driving force of our planet's future, as well as to maximize their potential, we believe in the importance of providing them with opportunities for learning. As such, we have been accelerating our activities for environmental education for children on a global scale since fiscal 2010.

On December 2015, Panasonic Vietnam (PV) signed the Strategic Partnership Agreement with the Vietnam Environment Administration (VEA) to collaborate on a series of educational activities working towards Vietnam's sustainable development. This agreement has strengthened the partnership between PV and VEA, which have collaborated on various environmental outreach and education programs since 2012.

Under this new partnership, the Eco Learning Program will outreach to another 1,000 students, including in suburban and rural areas of Vietnam. In addition, PV will work to roll out a "green battery exchange campaign" to actively promote the use of eco products and raise the environmental awareness. Students can exchange their old batteries with Panasonic dry batteries at no additional cost.

Hand-made battery workshop held on same day of the signing ceremony

Hand-made battery workshop held on same day of the signing ceremony

Panasonic Precision Devices Philippines Corporation (PPRDPH) organized an environmental education program for 145 children in January 2016. The children watched an animated film that taught the proper way to handle and sort garbage, and participated in environment-related quizzes and games. After learning the impact of garbage on the global environment, some children voluntarily began to collect garbage scattered around the school.

We have set our goal to provide such educational programs to 2 million children worldwide by 2018, when Panasonic celebrates its 100th anniversary. As of fiscal 2015, the number stands at roughly 298,000, and the cumulative total at approx. 2.709 million since fiscal 2010.

Children watching an animated film

Children watching an animated film

Tree Planting Activities

We implement tree planting activities in our drive to preserve nature as well as to boost environmental awareness both within and outside Panasonic, and have further expanded the activities to a global scale from fiscal 2008.

In April 2015, the China Panasonic Group Public Tree Planting Project took place in Ordos City, in Inner Mongolia, China, drawing more than 60 Panasonic Group employees residing in China. Over the past three years, the annual project has planted a total of more than 370,000 trees, with a total tree coverage of 1.6 million m2 to date. It took place on land adjacent to a desert area and is expected to improve the ecosystem in the area as well as prevent sandstorms.

Tree planting activities in Inner Mongolia Autonomous Region, China

Tree planting activities in Inner Mongolia Autonomous Region, China

In August 2015, a total of 80 employees of Panasonic Latin America and their families and friends planted trees in Panama, supported by Panama's Nature Conservation Association, the Ministry of the Environment, etc. It is part of a project named Alliance for a Million Hectares aimed at achieving coexistence with nature. Reforestation activities will be conducted over the next five years to achieve a healthier and more sustainable future in a low-carbon society.

In Japan, undergrowth clearing, tree thinning, tree-planting and various other forest preservation activities are being conducted on a continuous basis in various locations including Nagaki-no-Mori in Wakayama Prefecture and Hitorizawa People's Forest in Kanagawa Prefecture.

Through these activities, roughly 193,000 trees were planted globally in fiscal 2016. The cumulative total from fiscal 2008 has now reached approx. 3.490 million.

Commemorative photo of participants in Panama

Commemorative photo of participants in Panama