Top Message

Realizing "A Better Life, A Better World"

Fiscal year 2015 marks the second year of Panasonic's current mid-term management plan, which covers the three years to March 2016. Now we are at the stage to bring our growth strategies to fruition.

Ever since our founding, we at Panasonic have been carrying out our activities following our basic management philosophy: to make a contribution through our business operations to improving the lives of people around the world, as well as to the further progress of society. And, over the years, we have always been conscious of the changes of the times. Our aim is to contribute to the development of a sustainable future and to be in harmony with the global environment and society.

Based on this philosophy, we have nurtured our core values, which we call "our consumer electronics DNA." With this DNA central to all of our activities, we will pursue our corporate slogan "A Better Life, A Better World" by meeting the needs of all our customers, as individuals and in almost every aspect of their lives. Our scope of business ranges from inside the home, the office, and the store to the automobile, the airplane and around the town.

As an example of our residential business, we are accelerating the development of a Smart City. We are engaged in building a sustainable environment in the Fujisawa Sustainable Smart Town, which opened in April 2014. In this endeavor, we aim to reduce CO2 emissions by 70 percent, cut daily water consumption by 30 percent, and reach a renewable energy utilization ratio of 30 percent or more – all without lowering the quality of life. Concerning safety and security, our target is to ensure utilities for three days following any contingency. Going forward, we will actively share what we have learned here, thus spreading "A Better Life" throughout the world.

In our automotive business, we play an active role in providing automobile batteries that are highly regarded for their excellent environmental performance and reliability. We work along with our partners – who are addressing issues such as global warming and various energy-related problems – with their electric cars and vehicles equipped with idle-reduction systems.

Meanwhile, the world faces pressing issues such as water shortages, increasing greenhouse gases, and air pollution. To address these issues, we are engaged in the research and development of technologies such as water purification systems that use photocatalysis, as well as artificial photosynthesis systems. We hope to leverage leading-edge technologies such as these so that we can contribute to "A Better World" for the future.

In order to accomplish our aims, we must first implement the business activities for which we bear responsibility. Complying with laws, regulations and business ethics is the foundation of our management. On top of this, we respect fundamental human rights, ensure a safe and comfortable work environment, and give the utmost consideration to the health of our employees. In addition, we will actively address environmental issues related to CO2 emissions, resource recycling, water, chemical substances management, and biodiversity. In making progress in dealing with such issues, cooperation with our suppliers is crucial, as we consider the total picture of the global supply chain.

At Panasonic, we are fully committed to realizing "A Better Life, A Better World." We would like to ask for your continued understanding and support moving forward.

July 2014

President
Panasonic Corporation

Kazuhiro Tsuga