Communication with Customers

We use methods such as in-home product testing to listen to the voices of our customers. We participate in various workshop and events to interact with people with varying abilities. We disseminate our universal design initiatives by facilitating events and seminars.

photo: Group interview scene

Group interview

photo: Product evaluation scene

Product Evaluation

photo: Visiting lectures at junior high schools

Lectures at Junior High Schools

Product manufacture for our customers

We strive to create products from the users' perspectives by clearly imagining the customers who use our products, understanding our customers' characteristics and situations for usage, and performing confirmation and verification at each stage of product development.

Monitoring system

We are thankful for the number of housewives who, selected via public subscription, live in the Keihanshin area (Kyoto/Osaka/Kobe area), and are aged 30~60 years old, who agreed to cooperate towards the 'Product Development Monitor'.
These members use the products and allow the designers and technicians to see what they personally hadn't noticed in the first place – such as the inability to operate the product smoothly, unforeseen difficulties in usage, etc. The designers and technicians can then use this knowledge to further improve the product.

photo: For the elderly

For the elderly

photo: For children

For children

photo: For those expecting

For those expecting

photo: For those with rheumatism

For those with rheumatism

photo: For those less able (The photograph depicts someone with sight difficulties)

For those less able
(The photograph depicts someone with sight difficulties)

photo: For those from overseas (The photograph depicts an Indian person)

For those from overseas
(The photograph depicts an Indian person)

User-centered design

At Panasonic, product manufacturing is predominantly conducted with user-centered design (UCD) at its focus.
Human-centered design is design / development which is done through the viewpoint of the user.
Fundamentally, the designer works alongside the user to fully comprehend the usage conditions, the requirements, the idea planning and the verification. This development process is an extremely hectic process. The result of this process leads directly to the commercialization of the product, and then the development, and requirement comprehension of that product into other, newer products.

Illustration: Product commercialization is implemented via an explanatory drawing for user-centered design, the understanding of usage conditions and requirements, idea planning, and verification. Then, a user evaluation on that process is implemented.

Our Widespread Activities

As a part of outreach activity, Panasonic participates in various Universal Design events and organizations that support the spread of Universal Design.

photo: Barrier-free exhibition scene

Barrier-Free Exhibit

photo: Kids design exhibition scene

Kid’s Design Exhibit

photo: Sight world exhibition scene

Sight World

photo: International Association for Universal Design Conference Exhibition scene

International Association for Universal Design Conference

photo: Applied Human Factors and Ergonomics Conference (North America) Speech

Applied Human Factors and Ergonomics Conference

photo: Scene from the Home Care & Rehabilitation Exhibition

Home Care & Rehabilitation Exhibition