Panasonic Ecoskool programme primarily focuses on one of the most important objectives of the Millennium Development Goals, i.e., to Achieve Universal Primary Education. Under the Ecoskool umbrella, we implemented a theatre-based initiative named Prithvi Vandana. The initiative used theatre as the mode of communication to inspire children and people to take strong individual and collective steps towards saving the environment. In May this year, Panasonic concluded the nationwide environment sensitisation annual programme that reached out to 215 schools from 24 cities in India, touching close to 75,000 people.
Panasonic India motivates and encourages employees to voluntarily contribute towards CSR initiatives of the organization. This happens through regular blood donation camps, mentoring sessions for the under-privileged youths, frequent exhibitions and stalls to support the visually impaired and physically challenged, and celebrating and participating in the World Environment Day.
In line with the Millennium Development Goals of Eradicating Extreme Hunger & Poverty, Panasonic India has set-up an Vocational Training Institute in close proximity of its new manufacturing location at Jhajjar, Haryna with an objective to provide skills and livelihood opportunities to minimum of 500 youth of Jhajjar and adjacent areas every year in trades like welding, BPO, IT, sewing, beauty culture and etc. More emphasis has been given to trades that have local and indigenous requirements. This way, the youth collectively contribute towards nation building by becoming an integral part of the work force of that particular area.
Panasonic scholarship programme was established in 1998 to commemorate the company’s 80th anniversary, as a way for the company to express its appreciation to society. This programme was initiated in India in 2009 with an aim towards education and skill development. Since its start in India in 2009, 14 scholars have been selected and enrolled for this Masters Program in Japan. Three scholars from the 2009 batch graduated this year and have been hired by leading multinational brands within Japan.
This vertical of Panasonic’s CSR intervention is again in line with one of the most important objectives of the MDGs i.e. to empower women. Following the same Panasonic Young Learner’s Programme was initiated in India to train Indian youth, specifically girls, in spoken English and personality development in order to equip them with basic skills to help them take advantage of the many opportunities in our growing Indian economy and also to share equal responsibilities with boys and men This program was initiated last year from Sept 2012 to Mar 2013 in which around 350+ girls from suburbs of Delhi & NCR region and coming from low family income group were provided education on spoken English and personality development .
With so many people in its rural areas off the grid, India has the highest number of people without access to electricity in the world. In order to improve living conditions around the world, including India, Panasonic initiated the 100 Thousand Solar Lights Project. In the first phase of the project, Panasonic has contributed a total of 5,000 units of solar lanterns in India to people residing in off-grid areas in Bihar, Andhra Pradesh and West Bengal. The project been launched in collaboration with four leading NGOs (non-profit organizations) and SEs (Social Enterprises). In addition to solar lights, medical care services at night will also be extended to promote healthcare for people with little or no access to such services.
In order to empower the youth of Haryana and spread the love of football in the country, Panasonic has set up a state-of-the-art Football Academy in Haryana, in association with Haryana Football Association. Inaugurated by the Association’s President and Member of Parliament, Mr. Deepender Singh Hooda, in December last year, the academy is conceived as a residential training facility for three years, to begin with, from 3rd December 2012 to 30th November 2015. The academy has 30 students in the age group of 17 to 21 years. The students are housed at Nehru Stadium and are being trained in two sessions every day.
In May 2012, Panasonic India launched its comprehensive electronic waste recycling program called I Recycle. The programme is being executed through an agreement with an authorized recycler. Under the programme, the products that are recycled are office e-waste, including telephones (all types), electrical and electronic typewriters, fax machines, printers, including cartridges, copying equipment, user terminals and systems, notebook and notepad computers; e-waste generated from service and repair of products, and end-of-life (EOL) products, which include Panasonic India products that have run out their utility to the consumers, including air conditioners excluding centralised air conditioning plants, washing machines, refrigerators and TV sets based on CRT, LCD, LED technology.
For a cleaner and greener tomorrow, Panasonic India has strategically placed dustbins at key areas in Gurgaon, IFFCO Chowk and Cybercity, to encourage citizens to keep the city clean and litter-free.
Besides the above, Panasonic is also supporting in the maintenance of HUDA Green Belt in front of our headquarters in Gurgaon.