CSR at Panasonic is perceived as the commitment of businesses to contribute to sustainable development by working with employees, their families, the local community and society at large to provide “A Better Life A, Better World. At Panasonic we strongly believe that unless and until the fruits of development are shared equally with all our stakeholders, the vision of inclusive and sustainable growth is hard to achieve. We strive in working towards inclusive growth as part of our commitment towards society.
Panasonic India has a long-term perspective on social engagement. While the organization has already established initiatives aligned to the MDGs, our commitment is set to grow every year. Starting from philanthropy, the ultimate goal is to have organizational ownership of community development issues.
Till FY 12-13, Panasonic India had been operating its Ecoskool Program as a nationwide environment sensitization program reaching out to 215 schools in 24 cities across India in an effort to enlighten the participants (students of grade 6th to 12th and audience) to take collective steps towards saving the environment and imparting knowledge on issues of global warming and climate change. Further in consideration of the recent CSR Rules, the project was modified in 2013-14 giving it a more focused and result based approach. In Nov’13 Panasonic India collaborated with SARD and initiated school support program in 15 Govt Primary and Upper primary schools of Technopark Jhajjar. The project aims to provide quality education and strengthen Govt. Rural Primary Education System in the Project schools through a three pronged approach i.e. Infrastructure support, Capacity Building & BCC and Soft Skills
As India moves ahead with full force in this information age, a large section of our population in rural and underserved areas still does not have access to affordable and decent primary healthcare facilities. Considering the same and Building further on its philosophy of contributing to the community it operates in, Panasonic India, in collaboration with Jubilant Bhartia Foundation, recently kicked-started its community health initiative “Aarogya”, aimed at providing accessible and affordable health services to 30,000 individuals annually in and around the area of the Panasonic Technopark in Jhajjar.
The Mobile Health van operates 6 days in a week covering 12 villages around Technopark area with frequency of two camps in a day. Besides providing curative health care we also regularly monitor the disease and seasonality trend in our project areas. Accordingly, we organize necessary counseling cum health awareness camps for the community, school health camps and training sessions for ASHA workers etc.
To provide livelihood opportunities through skill enhancement and vocational training, Panasonic India has set up three Vocational Training Institutes at Jhajjar and Delhi/NCR region in association with Labournet & NIIT Foundation respectively. For the convenience of training, all our trades have been classified into two segments basis the local industry requirement and demand in the areas where the center operates. Career courses have been primarily designed to provide immediate employability solutions to the youth by way of skill development and vocational training on trades which have high demand and local requirement like fast food retail, showroom retail, BPO, Data entry, Electrical & Electronics and mobile repairing etc. Non Career Courses includes trades like Computer literacy, Spoken English, social networking, personality development and WPS. By March’2016, we aim to train around 2800 students in career and non-career courses and target to place at least 70% of the students enrolled in career courses.
Working towards this important social as well as economic growth pillar, Panasonic India took the responsibility of empowering women force by supporting them to become self-reliant by way of education and vocational training. The objective is to promote gender equality and ensure that women share and shoulder equal opportunities with men. The three Panasonic vocational training centers offer women specific courses like tailoring, beautician & hair care, embroidery etc. We have tried to ensure that almost 50% of the youths trained at our centers are women and girls. We aim to train and empower close to 1400 women by March’16.
This scholarship program was established in 1998 to commemorate the company’s 80th anniversary, as a way for the company to express its appreciation to the society. This program was launched in India in 2009 with an aim towards education and skill development while promoting friendship and cooperation between India and Japan. Since its launch in India, 8 scholars have been selected and enrolled for this master’s program in Japan. The objective of the program was to Identify and recognize a pool of unexplored talent, particularly from the bottom of the pyramid, and provide them with financial assistance to foster the development of highly educated experts who contribute to the progress of the nation.
With so many people in its rural areas off the grid, India has the highest number of people without access to electricity .In order to improve the quality of life of the resident living in non-electrified regions of India, the company allocated 5000 solar lanterns in FY 12-13 and another 4,000 during FY 13-14 and collaborated with six leading NGO’s (non-profit organizations) in Bihar, Andhra Pradesh, Orissa, West Bengal and Haryana. In addition to solar lights, medical care services at night will also be extended to promote healthcare for people with little or no access to such services.
Panasonic India on the occasion of World Environment Day inaugurated its agricultural support project at Jhajjar with the objective of benefiting farmers to produce more by helping them adopt a sustainably intensified agricultural production process.
Panasonic is aiming at setting up 15 demonstration sites by FY 15-16, each comprising of three focus areas i.e. Bio gas for cooking and lighting, Vermi Compost for soil improvement and Naand to provide continuous drinking water facilities to the cattle without human interface.
In order to empower the youth of Haryana and spread the love of football in the country, Panasonic has set up a state-of-the-art Football Academy in Haryana, in association with Haryana Football Association. Inaugurated by the Association’s President and Member of Parliament, Mr. Deepender Singh Hooda, in December last year, the academy is conceived as a residential training facility for three years, to begin with, from 3rd December 2012 to 30th November 2015. The academy has 30 students in the age group of 17 to 21 years. The students are housed at Nehru Stadium and are being trained in two sessions every day.
In May 2012, Panasonic India launched its comprehensive electronic waste recycling program called I Recycle. The program is being executed through an agreement with an authorized recycler. Under the program, the products that are recycled are office e-waste, including telephones (all types), electrical and electronic typewriters, fax machines, printers, including cartridges, copying equipment, user terminals and systems, notebook and notepad computers; e-waste generated from service and repair of products, and end-of-life (EOL) products, which include Panasonic India products that have run out their utility to the consumers, including air conditioners excluding centralised air conditioning plants, washing machines, refrigerators and TV sets based on CRT, LCD, LED technology.
This is the first sustainability report issued by Panasonic as per the Global Reporting Initiative (GRI) G4 guidelines and compliments the global sustainability report of Panasonic Corporation. The report emphasizes on Panasonic’s commitment toward sustainability and business in India, and reflects the importance of the company’s India operations. Reporting using GRI guidelines also demonstrates Panasonic’s commitment to advocate the adoption of integrated reporting practices globally.
Environmental Monitoring Report