History of Panasonic Marketing Middle East & Africa FZE

In January 1996, Panasonic Gulf FZE (PGF) was founded in Dubai as the first sales company in the Middle East and resumed exports to the region's neighboring countries. In line with the localization policy for transferring export sales activities near the actual market, in 2001 Panasonic Marketing Middle East FZE (PMM) was founded in Dubai as the regional marketing headquarters for the Middle East. In 2012, with the expansion of its scope to cover the African market, the company name was changed to Panasonic Marketing Middle East & Africa FZE (PMMAF).

History of Panasonic

The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works in 1918. See how the company evolved and developed into one of the leading electronics companies in the world today.

The Founder, Konosuke Matsushita

Related Links

The museum introduces the life of Konosuke Matsushita and the numerous milestones that have marked the Panasonic's development.

Panasonic Corporation and The Mainichi Newspapers agreed to undertake a joint time capsule project in celebration of the Japan World Exposition 1970: EXPO '70.