Panasonic Corporation

Panasonic Corporation

Since the founding of our company in 1918, we at Panasonic have been providing better living for our customers, always making "people" central to our activities, and thus focusing on "people's lives." Going forward as well, based on our innovative electronics technology, we will provide a wide variety of products, systems, and services, ranging from consumer electronics products to industrial devices, building products, and housing. In various spaces and areas, such as homes, communities, businesses, journeys and automobiles, we will continue to work hard to offer new value for better living, and help realize "A Better Life, A Better World" for each individual customer.

Panasonic Taiwan

Panasonic Taiwan

Panasonic Taiwan, a member of the global Panasonic Group, was established in 1962. From the outset, we have recognized our responsibilities as industrialists, devoted ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing quality of life throughout the world.



Kazuhiro Tsuga, President of Panasonic

Kazuhiro Tsuga

President of Panasonic Corporation

Lin Yuan-Chuan, President of Panasonic Taiwan

Lin Yuan-Chuan

President of Panasonic Taiwan

Philosophy & Vision

Philosophy & Vision


"Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world."

Panasonic Corporation's Basic Management Objective, formulated in 1929 by the company's founder, Konosuke Matsushita, still holds true today.
The Basic Management Objective is Panasonic's business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.

Panasonic's mission

Company Creed

Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.

Image of employees

Seven Principles

Contribution to Society
Fairness and Honesty
Cooperation and Team Spirit
Untiring Effort for Improvement
Courtesy and Humility

The "Seven Principles" are our guiding principles in upholding and implementing the Basic Business Philosophy.


Through our business activities, we at Panasonic have long nurtured our “consumer electronics DNA.” Making this DNA central to all of our activities and carrying it forth, we aim to continue to provide “better living” for our customers in the various spaces and areas where our customers go about their lives, such as their homes, communities, businesses, journeys, and automobiles.
Our four companies, “Appliances Company,” “Eco Solutions Company,” “AVC Networks Company,” and “Automotive & Industrial Systems Company,” will play a central role in squarely addressing “industries” which are closely related to the individual spaces, and we will establish partnerships with key players in individual industries.
Working together with our business partners, we will actively propose products and services, which realize new customer value. And also leveraging such expertise to make new proposals, we want to come up with new innovation in consumer electronics.
Panasonic will make a contribution to realizing “A Better Life, A Better World” for each and every one of our customers.

Images of Panasonic's vision
Business Segments

Business Segments

With its four major business domains, Panasonic is striving to realize "A Better Life, A Better World" for people around the world. Four companies conduct their operations in their respective business domains with total focus on the customer.

Eco Solutions
AVC Networks
Automotive & Industrial Systems


Corporate Brand

Panasonic brand logo

Brand Promise

Panasonic is committed to creating a better life and a better world,
continuously contributing to the evolution of society
and to the happiness of people around the globe.

Brand Slogan

Panasonic brand slogan
Solutions for a Better World

Solutions for a Better World

Panasonic creates a Better Life in homes, towns, cars and other lifestyle spaces.

Your Life in 2020

Your Life in 2020

A Better Life for the world, from Panasonic

Sunshine to Their Hearts

Sunshine to Their Hearts

Bringing smiles from darkness.

The World Champions

The World Champions

Ultimate technologies conquer the world solar races.

An ex-athlete’s new challenge

An ex-athlete’s new challenge

Although I couldn’t fulfill my dream of one day going to the Olympic Games as an athlete, I now work behind the scenes to help stage the Games.

With the Olympic Flame

With the Olympic Flame

Panasonic has been supporting the Olympic Games with its cutting-edge AV technology for more than 25 years.



Global Sponsorship

Panasonic's global sponsorship is based on supporting a number of global events and activities that resonate with our philosophy of contributing to society by providing cutting edge technology.

Image of Panasonic's Olympic Sponsorship

Panasonic’s Olympic Sponsorship

The Olympic Partner Program

Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 25 years, ever since The Olympic Partner (TOP) Program was introduced at the Calgary Olympic Winter Games in 1988. We are proud to support the Olympic Movement which aims to promote world peace through sports.



The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works in 1918. See how the company evolved and developed into one of the leading electronics companies in the world today.

History of Panasonic Taiwan


Establishment of the company. Start of brand "國際牌", "National"

Manufacture and sale of radios record players, loudspeakers.


Manufacture and sale of transistor radios, rice cookers, B/W TVs.


Manufacture and sale of toasters, refrigerators.


AM/FM transistor radios for export.


Manufacture and sale of air-conditioners, color TVs, 


Establish of Service Station.


Establish of Panasonic Scholarship for study in Japan. 


Implementation of the unification of the operating system between production and sales.
CI system "National/Panasonic" start.


Panasonic Manufacturing Xiamen co., Ltd. was established in Mainland China


Establish of After Service Company "Matsushita technical service co., Ltd."

Establish of Panasonic Taiwan education Foundation. 


Earned the supreme honor of the National Quality Award


Received the ISO 14001 certification.


Panasonic Consumer Sales (Taiwan) Co., Ltd.  established.


Panasonic System Sales Taiwan Co., Ltd. join in PTW Group.


Unify brands as "Panasonic". Brand Slogan "Panasonic ideas for life" start 


The new factory of Panasonic Manufacturing Xiamen was opening at the Torch Industrial Park


Awarded by 18th National Quality Award


Production and sales of ECO NAVI new products.


Declaration of "Taiwan Eco ideas"


Received the agreement of ISO 270001

Establish for 50 years. Donate for Panasonic Forestry in TaoyuanCity, Open of Taiwan Panasonic Showroom.


Named  the best Green Brand for four Straight years.in Home appliances department.

5 products earned Gold Award of Reader’s Digest’s “Trusted Brand”, washing machine earned Platinum Award.


Named  the best Green Brand for five Straight years.in Home appliances department.

In cooperation with E-LIFE MALL, established in Tainan, Linkou No.2,  "Panasonic Showroom."