Why Panasonic?

Why Panasonic?

We are making every effort to research and develop state-of-the-art technology, production process technology, and quality innovation. We will provide new products that will contribute to value improvement for customers by proposing solutions.

Innovative products are created together with the customer.

Why Panasonic?

Total of 250 Million Units Reached

A wide variety of models have evolved from our pursuit of "telephones that people enjoy using." Their immense popularity in the market has allowed us to reach the 250 million mark in worldwide product shipments.

Panasonic delivers products to customers in more than 140 countries around the world. In order to enable people all over the world to use our products, the line-up includes models that can be used in more than 30 languages.

Total of 250 Million Units Reached

A Customer Centric Policy Covers Every Phase

We grasp customer needs, plan products, and then proceed to develop them. Safe, reliable products are manufactured under strict quality control. In addition, customer service proposes

and markets products that truly fit customer needs, earning us high acclaim in world markets.

A Customer Centric Policy Covers Every Phase

Repeat the Steps of Planning, Developing, and Improving

Our products are manufactured under the basic concept of a “Customer Centric Policy". Customer centric design underpins the design and development of products from the customers' viewpoint. Basically, we work with customers to understand usage conditions and user demands, then move on to idea planning and verification within the development process. After commercialisation, we work to develop each step into our next products.

Repeat the Steps of Planning, Developing, and Improving

To Develop Products That Truly Meet Customer Needs

We constantly seek out customer opinions and study new lifestyle and technical trends in order to extract actual customer needs, and then put the information to work in product development.

We also thoroughly analyse returned products and conduct home monitor tests to create products that are truly easy to use in actual consumer lifestyles.

To Develop Products That Truly Meet Customer Needs

Convenient functions resulting from customer opinions


Noise Reduction

Noise Reduction

To solve the problem of telephone voices being difficult to hear due to surrounding voices, we added a function that reduces the background noise of the other party.

Single Hand Operation

Single Hand Operation

To reflect the concerns of users who often perform other tasks while speaking on the phone, we designed phones that can be conveniently held on the shoulder.

Illuminated Backlight

Illuminated Backlight

To make it easier to use the phone in a dark room, we added a function that lights up the buttons and LCD.

Message Forwarding from Calls

Message Forwarding from Calls

To reflect the concerns of users who do not notice when an incoming message has arrived, an alert is forwarded to the mobile phone when the Answering Machine mode sends a new voice message, and you can hear the new voice message.

Convenient functions resulting from lifestyle research


Baby Monitor

Baby Monitor

Dual-income families are increasing so users want help with childcare. With this in mind, we added a function that lets the handset capture the baby’s crying voice in another room and inform the parent from another handset.

Power Backup Operation

Power Backup Operation

To allow reliable use even in regions that are subject to frequent power outages, we developed a function that lets the user make calls for a certain period of time even when the power is out.

Hearing Aid Compatible

Hearing Aid Compatible

Users who have hearing difficulties can enjoy clear conversations without any concern about noise when wearing a hearing aid.

Belt Clip Included

Belt Clip Included

Since many users have to move to various locations, such as offices and warehouses, we have included a belt clip for handier use. Simply clip the phone onto your belt and go.

Convenient functions resulting from technical trend research


Link-to-Cell

Link-to-Cell

You can answer calls made to your smartphone even in rooms where smartphone signals don't reach, and while your smartphone is being recharged.

Smartphone Connect

Smartphone Connect

Answer and make a landline calls with your smartphone or tablet device. Family members can each answer and make landline calls from own place in house.

Quality Control for Products That Are Safe, Reliable and Easy for Everyone to Use

Stringent in-house standards are established and a variety of tests are conducted. By carefully conducting tests, we can ensure that customers will receive products that are both safe and reliable.

Quality Control for Products That Are Safe, Reliable and Easy for Everyone to Use

Quality Assurance from a Strictly Controlled Production System

The basis of quality assurance is to stop defects from entering the process, being produced, and leaving the process. High-quality products require constant devotion to quality control.

Quality Assurance from a Strictly Controlled Production System

Awards Reflecting High Evaluation

Service from the users' point of view leads to customer satisfaction, as seen in various awards reflecting high evaluation.

Awards Reflecting High Evaluation