We are making every effort to research and develop state-of-the-art technology, production process technology, and quality innovation. We will provide new products that will contribute to value improvement for customers by proposing solutions.
Innovative products are created together with the customer.
Total of 250 Million Units Reached
A wide variety of models have evolved from our pursuit of "telephones that people enjoy using." Their immense popularity in the market has allowed us to reach the 250 million mark in worldwide product shipments.
Panasonic delivers products to customers in more than 140 countries around the world. In order to enable people all over the world to use our products, the line-up includes models that can be used in more than 30 languages.
A Customer Centric Policy Covers Every Phase
We grasp customer needs, plan products, and then proceed to develop them. Safe, reliable products are manufactured under strict quality control. In addition, customer service proposes
and markets products that truly fit customer needs, earning us high acclaim in world markets.
Repeat the Steps of Planning, Developing, and Improving
Our products are manufactured under the basic concept of a “Customer Centric Policy". Customer centric design underpins the design and development of products from the customers' viewpoint. Basically, we work with customers to understand usage conditions and user demands, then move on to idea planning and verification within the development process. After commercialisation, we work to develop each step into our next products.
To Develop Products That Truly Meet Customer Needs
We constantly seek out customer opinions and study new lifestyle and technical trends in order to extract actual customer needs, and then put the information to work in product development.
We also thoroughly analyse returned products and conduct home monitor tests to create products that are truly easy to use in actual consumer lifestyles.
Convenient functions resulting from customer opinions
To solve the problem of telephone voices being difficult to hear due to surrounding voices, we added a function that reduces the background noise of the other party.
Single Hand Operation
To reflect the concerns of users who often perform other tasks while speaking on the phone, we designed phones that can be conveniently held on the shoulder.
To make it easier to use the phone in a dark room, we added a function that lights up the buttons and LCD.
Message Forwarding from Calls
To reflect the concerns of users who do not notice when an incoming message has arrived, an alert is forwarded to the mobile phone when the Answering Machine mode sends a new voice message, and you can hear the new voice message.
Convenient functions resulting from lifestyle research
Dual-income families are increasing so users want help with childcare. With this in mind, we added a function that lets the handset capture the baby’s crying voice in another room and inform the parent from another handset.
Power Backup Operation
To allow reliable use even in regions that are subject to frequent power outages, we developed a function that lets the user make calls for a certain period of time even when the power is out.
Hearing Aid Compatible
Users who have hearing difficulties can enjoy clear conversations without any concern about noise when wearing a hearing aid.
Belt Clip Included
Since many users have to move to various locations, such as offices and warehouses, we have included a belt clip for handier use. Simply clip the phone onto your belt and go.
Convenient functions resulting from technical trend research
You can answer calls made to your smartphone even in rooms where smartphone signals don't reach, and while your smartphone is being recharged.
Answer and make a landline calls with your smartphone or tablet device. Family members can each answer and make landline calls from own place in house.
Quality Control for Products That Are Safe, Reliable and Easy for Everyone to Use
Stringent in-house standards are established and a variety of tests are conducted. By carefully conducting tests, we can ensure that customers will receive products that are both safe and reliable.
Quality Assurance from a Strictly Controlled Production System
The basis of quality assurance is to stop defects from entering the process, being produced, and leaving the process. High-quality products require constant devotion to quality control.
Awards Reflecting High Evaluation
Service from the users' point of view leads to customer satisfaction, as seen in various awards reflecting high evaluation.