Panasonic launches W1 Series switches and sockets for the Kenyan market

W1 series switches are uniquely designed to complement modern Kenyan homes

Nairobi, Kenya

Panasonic Homes & Living, today unveiled the all new high-quality BS Type wiring devices ‘W1 Series’ switches and sockets for the Kenyan market.  The W1 Series switches and sockets, which complement the brand’s comprehensive range of innovative solutions for the construction segment, are uniquely designed for commercial and residential use.

Celebrating its 100th anniversary this year, the Japanese electronics giant has expansions and new product launches as key strategies for this year to strengthen their position in the Middle East and Africa market as a leader in the development of diverse electronics technologies and solutions for both B2B and B2C segments.  Based on industry reports, Kenya’s construction industry has been growing steadily the past years at a rapid pace and making a substantial contribution to the country’s strong GDP growth figures.  The country, which serves as a gateway to the lucrative regional East African market, has an expanding population and rising income, thus the increasing public works projects and rising demand for mixed-use and residential developments.  Given these trends, Panasonic, with its industry-leading solutions, is expected to gain a stronger foothold in the Kenyan construction market.

Speaking at the launch held at Mövenpick Hotel & Residences Nairobi, Hiroyoshi Suga, Panasonic Eco Solutions Business Division Director of Sales for the ISAMEA (India, South Asia, Middle East and Africa) Region, said, “With the addition of the W1 Series switches and sockets to our portfolio, we have taken another important step towards advanced electrical control solutions ideal for modern Kenyan homes.  These high-quality switches and sockets are versatile and can be installed on any surface with ease.  They are especially designed with a smooth finish so that they sleekly blend with any wall without compromise at all on the safety of the users.”

The W1 Series switches and sockets boast optimum functionality as the contemporary slim design comes with a screw cap for the installation hole to perfectly fit flush within the wall.  The smooth surface design, meanwhile, makes switching on and off easy and even pleasant.

Panasonic designed this product keeping 3 parameters in mind – Better Design, Safety and Quality of Product.

Combining stylish design with maximum safety, Panasonic has built the switches and sockets with flame retardant materials for protection against accidental fire - Urea resin is used for all Front Facia parts and PBT for current carrying parts. This prevents flames from spreading in case of a wiring fire.
Conducting parts made of Brass material and Bimetal Rivets with Silver Flush, ensures Higher Product Durability, Resistance to corrosion and High conductivity.
IP20 Protection is added as a Safety feature to all the products. This ensures users safety during installation when the product is live and it also acts as a guide for screw driver for Faster and Perfect installation.

The event, attended by senior management representatives from PMMAF, also included a product orientation on the full W1 Series switches and sockets.


About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of US$71.91 billion for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic:

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website:

Issued by Panasonic Marketing Middle East and Africa (PMMAF)
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