History in Malaysia

1976

Matsushita Sales & Service Sdn Bhd (MASCO) established.

1976

1979

Kedai National was launched nationwide. Konosuke Matsushita, founder of Matsushita was awarded 'Tan Sri' title by His Honorable Yang Amat Berhormat Dato Hussein Onn, Prime Minister of Malaysia.

1979
1979

1980

Konosuke Matsushita awarded “Tan Sri” title by YAB Dato’ Hussein Onn, Prime Minister of Malaysia. .

1981

MASCO moves into own building at Lot 10, Jalan 13/2, Petaling Jaya.

1989

Sponsorship of 15th SEA Games.

Sponsorship of 15th SEA Games.

1991

Launch of nationwide sales & service network coverage.

1992

MASCO changes name to National Panasonic Malaysia (NPM).

1st billion in sales achieved.

1996

National Panasonic Malaysia celebrates 20th Anniversary.

2000

Official opening of Kuantan & Kota Bahru branches.

2001

Official opening of National Panasonic Malaysia Distribution Centre.

Panasonic becomes title sponsor for F1 Toyota Racing Team

2002

Won Readers Digest Superbrand award for the first time.

2003

Global brand unification exercise, National brand becomes Panasonic brand and brand slogan “Ideas For Life” created.

National Panasonic Malaysia Sdn. Bhd. becomes Panasonic Malaysia Sdn. Bhd.

2004

Air-conditioner business transferred from Matsushita Industrial Corporation Sdn. Bhd.(MAICO) to Panasonic Malaysia.

Panasonic Malaysia awarded MS 1SO 14001:1997 Standard Certification for Environmental Management Systems by SIRIM QAS International Sdn. Bhd.

2005

Launch of Kid Witness global video education programme.

Kunio Nakamura, Chairman of Panasonic Corporation awarded Datukship by DYMM Yang DiPertuan Agong

2006

Panasonic Malaysia Sdn. Bhd. celebrates 30th Anniversary.

Panasonic Malaysia jointly contributed with Panasonic Group of Companies the sum of RM70,364.04 to the Yogyakarta Earthquake Relief Fund

2007

Received the first Brand Laureate Award in the Corporate Branding Category – Best Brands Electronic Appliances.

2008

Introduced Eco Ideas campaign.

Introduced Eco Ideas campaign. Panasonic Malaysia together with Panasonic Group of Companies donated RM34 million Sports Complex to Ministry of Youth

Panasonic Malaysia launched Lumix Club Facebook

2009

Panasonic Malaysia Logistics and Distribution Centre groundbreaking ceremony.

Introduced Mottaintai to pre-school children.

ECO exhibition at Mid Valley Exhibition Hall.

2010

Appointment of first Malaysian MD, Jeff Lee.

Participated in first IGEM exhibition.

ECO exhibition at Mid V alley Exhibition Hall.

2011

Panasonic Malaysia declared ‘Panasonic Energy for an ECONATION’.

Promoting eco initiatives
- ECONATION CENTRE and iGEM 2011.

Showcased the world’s largest 152” 3D Plasma
TV at Universal Walk, Genting.

2012

New headquarters expected to be completed in 2012 and will be recognised as a Green Building with Green Building Index (GBI) rating.

History of Panasonic Marketing Middle East & Africa FZE

In January 1996, Panasonic Gulf FZE (PGF) was founded in Dubai as the first sales company in the Middle East and resumed exports to the region's neighboring countries. In line with the localization policy for transferring export sales activities near the actual market, in 2001 Panasonic Marketing Middle East FZE (PMM) was founded in Dubai as the regional marketing headquarters for the Middle East. In 2012, with the expansion of its scope to cover the African market, the company name was changed to Panasonic Marketing Middle East & Africa FZE (PMMAF).

History of Panasonic

The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works in 1918. See how the company evolved and developed into one of the leading electronics companies in the world today.

The Founder, Konosuke Matsushita

Related Links

The museum introduces the life of Konosuke Matsushita and the numerous milestones that have marked the Panasonic's development.

Panasonic Corporation and The Mainichi Newspapers agreed to undertake a joint time capsule project in celebration of the Japan World Exposition 1970: EXPO '70.