Dubai, United Arab Emirates
Panasonic has made another significant announcement at the Photokina 2018 currently being held in Cologne, Germany. The Japanese manufacturer is developing the world’s first* full-range F1.7 10-25mm wide zoom digital interchangeable LEICA DG VARIO-SUMMILUX lens (35mm camera equivalent: 20-50mm). Taking full advantage of the Micro Four Thirds system standard, the new LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 lens realizes both a wide angle and downsizing despite its large diameter. It is the first interchangeable lens to be introduced to the market featuring a full-range F1.7 high-speed aperture, covering the wide to standard zoom range. It is also designed and developed to support video recording in addition to regular photo shooting. Integrating a clickless aperture ring that provides smooth, seamless aperture control, the new LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 lens aims to be the ultimate photo/video-hybrid digital interchangeable lens.
LEICA DG lenses are designed to clear the stringent quality standards certified by LEICA to boast excellent optical performance. The new LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 achieves exceptional imaging performance over the entire zoom range to provide precise description and impressive expression.
“Panasonic is committed to further expand the camera and lens lineup for the Micro Four Thirds system to meet the evolving needs of the customer today and into the future. Photography as an art form, has no doubt, flourished across the globe, particularly in the Middle East. The region’s artistic and cultural development have been transforming remarkably and this breakthrough lens innovation being developed should come as a welcome news,” said Hitesh Ojha, Deputy General Manager, Panasonic Marketing Middle East & Africa.
* As of September 25, 2018
• Details of the product specifications, the date of release and the price are yet to be advised.
• Leica is a registered trademark of Leica Microsystems IR GmbH.
• SUMMILUX is a registered trademarks of Leica Camera.
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of US$71.91 billion for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: https://www.panasonic.com/global.
About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: http://www.panasonic.com
Issued by Panasonic Marketing Middle East and Africa (PMMAF)
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