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Hydrating Hair Straightener EH-HS99

Price (RRP)$ 279.00

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Damage Reducing With Salon Shine

Panasonic’s Hydrating Hair Straightener is the answer to your hair damage woes. You can now heat style your hair guilt-free, knowing that your precious locks are protected throughout. It’s time to say hello to healthy hair and goodbye to dry, dull and frizzy locks.

Backed by more than 80 years of hair care research, the EH-HS99 incorporates innovative nanoe™ technology which has been proven to minimise hair damage, improve shine and reduce static for a sleek finish.
  • nanoe
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Instant Styling With Long-lasting Results

The EH-HS99 Hydrating Hair Straightener uses advanced heat-control technology so that heat is distributed uniformly over the ceramic plates and the correct temperature is maintained. What you get is fast, highly effective straightening that lasts approximately 20%¹ longer with approximately 20%² shorter straightening time.
¹Test results by SGS, Compared with Panasonic EH-HS95 at temperature setting of 200-degree C.
²Straightening sustainability test by straightening 10 hair bundles at 1 stroke each. Test on the time taken to straighten 10 hair bundles each.
Instant Styling With Long-lasting Results

Less Heat Damage & Frizz With nanoe™

As you style your hair, protective nanoe™ technology comes into action, ensuring optimal hair health even at high temperatures.

Moisture-rich nanoe™ water particles, generated from air holes on the sides of the plates, penetrate deep into hair, hydrating and tightening the cuticle to guard against heat damage. The results? Super nourished hair, proven improvement in visible shine* and reduced static* for a sleek look.
* Hair gloss assessment, Tested at proDERM, Germany 2017
Less Heat Damage & Frizz With nanoe™

Fast & Fabulous: Quick Heat Up + Advanced Ceramic Plates

Taking only 30 seconds to heat up*, the EH-HS99 is perfect for those on the go. It also boasts ceramic plates which are 1cm longer than popular hair straighteners meaning faster styling.

The advanced, smooth ceramic plates with uniform pressure design allow hair to glide through with even tension, without pulling or breakages. Our Hydrating Hair Straightener is what your mane wants and needs!
* 30 seconds to reach 100C
Fast & Fabulous: Quick Heat Up + Advanced Ceramic Plates

Comfortable to Hold & Style

Over using bulky and rigid hair tools? So are we! This latest hair straightener allows easy and effortless styling from roots to ends – you’re welcome.

1. Lightweight, ergonomic design
2. Slanted design for easy rotation
3. Easy to hold shape with thumb grip
4. Slim head to conveniently reach roots

Not only that, the EH-HS99 also features a swivel cord for unrestricted motion and the rounded flat iron shape means you can create curls and waves too.
Comfortable to Hold & Style

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Discover the other features

5 Temperature Settings / 30-second Quick Heat-up

You can set the temperature to 150˚C, 170˚C, 180˚C, 200˚C or 230˚C as desired. The plates only take about 30 seconds to heat up (to reach 100°C).
5 Temperature Settings / 30-second Quick Heat-up

Travel Friendly Universal Voltage

Compatible with 100-240 volts, enabling use worldwide with the appropriate country adapter.
Travel Friendly Universal Voltage

Black & Rose Gold Luxe Design

Gorgeous rose gold + black look paired with a smudge-free, durable exterior.
Black & Rose Gold Luxe Design

Get Inspired


Photo of Hydrating Hair Straightener EH-HS99

Size and Weight

  • 5 Temp Settings5 Temp Settings
  • Rapid Heat upRapid Heat up
  • nanoenanoe
  • Frizz reductionFrizz reduction
  • Even Heat DistributionEven Heat Distribution
  • Smooth Ceramic PlateSmooth Ceramic Plate
  • 230deg Max temp230deg Max temp
  • Auto off functionAuto off function
  • Open-close lockOpen-close lock
  • Universal VoltageUniversal Voltage

Reduced Hair Damage thanks to nourishing nanoe™ Technology

Long Lasting Straight Hair with Advanced Stable Heater and Even Heat Distribution Plate

Smooth and Shiny Finish, backed by Proven Results

5 Temperature Settings from 150°C to 230°C

Ergonomic Design for enhanced usability and styling

Temperature Setting (˚c)

  • 5 settings (230/200/180/170/150)

Plate Size

  • 24mm (W) x 95mm (L)


  • Advanced Smooth Ceramic Plate

Ionic function

  • nanoe™

Even Heat Distribution Plate

  • Yes

Advanced Stable Heater

  • Yes

Universal Voltage

  • Yes

Ready to use in

  • 30 sec. (Reach to 100 ˚c)

Power Cord Length

  • 2.7m

Auto Switch Off

  • After 60 min.

Lock System

  • Yes

Body Size (W x H x D)

  • 33 x 287 x 45 mm


  • Approx. 280 g (Without cord)



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