What is HDR and Why Do I Need It?
If 4K is all about picture resolution, then HDR (High Dynamic Range) is about colour, contrast and brightness.
HDR Premium - In Detail
High Dynamic Range (HDR) content on compatible televisions and Blu-ray players delivers images much closer to the way your eyes see the world than conventional TVs.
Panasonic VIERA 4K UHD LED LCD TVs
Our latest 4K UHD LED LCD technologies have been fine-tuned by Panasonic Hollywood Labs to provide a spectacular visual performance that matches the director’s original vision.
TV Anytime How To Use (HOW TO SET UP)
Top page of showing how fun is it to use TV anytime.
Mastering the magic of light
Capturing light's magic to fill you with the wonder of the new VIERA 4K TVs.
Premium Picture Quality with 4K
The AX900 is a new kind of LED LCD TV which we believe will set the industry standard for picture quality, design, and intuitive smart features.
Studio Master Drive
Studio Master Drive achieves smooth gradation and highly detailed black expression even in very dark scenes which were previously not possible on a LCD TV.
Local Dimming Ultra
By placing a high number of local-dimming zones directly behind LCD panel, the screen can bring out delicate details and highly nuanced expressions which might otherwise have been lost.
Studio Master Colour
The newly developed LED backlight combined with Studio Master Colour technology achieves an expanded colour space which covers 98% of the DCI (Digital Cinema Initiatives) standard.
Ultra Bright Panel
Combining the direct LED backlight with a highly transparent LCD panel produces outstanding brightness.
4K Fine Remaster Engine 2
Panasonic’s original high-performance image-processing engine immaculately renders highly intricate and detailed 4K images.