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What is 4K Ultra HD TV?

What is 4K Ultra HD TV?

You’ve heard the phrase but what exactly is 4K Ultra HD and why will it change the way you watch TV forever?

What is 4K Ultra HD TV?

What is 4K Ultra HD TV?

You’ve heard the phrase but what exactly is 4K Ultra HD and why will it change the way you watch TV forever?

The term ‘4K’ actually trickles down from commercial theatres, where digital cinema projectors have a resolution of 4096 x 2160 pixels. It refers to a horizontal resolution of 4000 pixels, aka 4K. Ultra HD 4K TVs have a comparable resolution of 3840 x 2160 pixels, so this professional terminology stuck. 

GREATER DETAIL


GREATER DETAIL

As Ultra HD screens use more pixels, they can deliver far more picture detail when fed a native 4K video signal. This can come from broadcasters, Ultra HD Blu-ray or 4K footage shot on a Lumix camera or camcorder. With 4K, fine details look crisper while textures are more delicately defined.

Of course, Ultra HD (UHD) actually refers to a wider range of image enhancements, all of which conspire to give us a dramatically improved picture quality. Ultra HD is not just more pixels, it’s about better quality pixels.

SHARPER IMAGE


SHARPER IMAGE

4K Ultra HD TVs don’t just look much sharper than their HD counterparts, they allow more colours to be displayed than ever before. Thanks to so-called Wide Colour Gamut 10-bit displays and HDR (High Dynamic Range) technology, they are capable of conveying more colour than has ever been possible before. This extended colour space allows an Ultra HD TV screen to more closely replicate the kind of vibrant hues you experience at the best digital cinemas. Which is why Panasonic 4K Ultra HD TVs look so cinematic.

BACKLIT CLARITY

Advanced backlight control also enables Ultra HD LED LCD TVs to deliver really deep and convincing black levels with a wider range of subtle gradation. There’s more fine detail held in the shadow areas. The overall result is a significant advancement in picture performance.

Panasonic has partnered with some of Hollywood’s leading creators to bring the amazing visual acuity of cinema to 4K Ultra HD home screens.

BACKLIT CLATIRY

Award-winning Colour

Award-winning TV and movie colourist Dado Valentic, who has worked on Marco Polo for Netflix, says Ultra HD offers viewers a huge visual upgrade.

“For the first time in history, people are going to be able to view at home better looking images than they can in the cinema. I’d rather watch a blockbuster movie at home in 4K with my own popcorn, than to go to see it at a premium cinema! The image isn’t going to look as clear or as beautiful as it does on Panasonic’s VIERA 4K Ultra HD Premium DX900 television where the contrast is just amazing,” said Valentic.

 “The VIERA DX900 4K TV has been certified Ultra HD Premium by the UHD Alliance, a trade body comprised of consumer electronics makers and content providers. Certification signifies that a screen offers the best possible 4K image quality, from brightness and black level, to colour performance. With 4K Ultra HD and HDR we can create TV images that feel more natural. HDR as a standard doesn’t just bring brightness, it’s about getting more detail in the image, it also brings more colour.”

Award-winning Colour