Certifying sustainable seafood for consumption
One initiative for protecting marine resources that is being promoted worldwide is the process of selecting sustainable seafood. The Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) have been established as systems for certification. If consumers begin to choose marine products bearing the label of certification under one of these systems, the number of fishing industry operators looking to acquire certification will increase. This will lead to the protection of the rich bounty of the seas.
Panasonic faced daunting obstacles in its introduction of sustainable seafood. To be able to state that its corporate cafeteria menu offerings use sustainable seafood, all companies involved—not just marine product providers, but importers, wholesalers, processors, distributors, and caterers—must be compliant, across the breadth of the supply chain. The Chain of Custody (CoC) guarantees that traceability is secured, requiring that these companies satisfy a wide range of conditions in order to acquire certification.
Flow for provision of certified marine products
To maximize the impact of this initiative, Panasonic is accelerating its efforts outside of the company, actively providing support to other companies, encouraging them to introduce sustainable seafood into their corporate cafeterias to dramatically expand recognition of this product. It is also providing support for the acquisition of CoC certification to members of the catering industry.
Panasonic hopes, through awareness raising activities, to inspire a major change in consumer behaviour. The fundamental idea being for Panasonic employees to sample and appreciate sustainable seafood, and then promote it to their friends and family. Through the continued advancement of this and other initiatives, Panasonic intends to contribute to the preservation of marine resources and to the realization of a truly sustainable society.