LUMIX DESIGN aspires to create tools that respond to the passion of the photographer.

Form and function give shape to the heart’s emotions;
every part feels right and precisely where it needs to be.
When the hands know what to do, the eyes can stay fixed on the subject.
In forming the ideal tool, our aim is to create a camera with precise control that you can use instinctively for greater shooting pleasure.

Like a chisel in the hands of a master carpenter,
or a brush wielded by an expert calligrapher,
tools are carefully refined to enable excellence.

Turning motion into art, the best tools are those that feel familiar to the mind and hand.
Certain tools even become irreplaceable integrated parts of oneself.
Elegantly refined, appealing far beyond their function,
authentic photographic tools possess ineffable power and beauty.
This is the spirit that animates the LUMIX S Series.